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ART DIRECTOR - BRAND WORLDS
COMPANY: FLIGHTSTORY
REPORTING TO: POLLYANNA WARD
LOCATION: LONDON
ABOUT FLIGHTSTORY
We are a media and investment company, and we are on a mission to elevate the stories, build the communities, and support the founders that inspire a happier, healthier humanity. We scale creator-led media, ventures and communities.
ROLE MISSION
The Art Director translates FlightStory’s creator media brands into a visual language that creates an unmistakable on-brand experience across every touchpoint, every team, and every piece of work that leaves this building. You report into the Brand Strategy Director, who is responsible for the creator media brand’s origin, brand strategy, and creative direction. You take that brief and make it come to life in the world. We want someone who brings their own ideas and pushes back on ours. Not someone who only nods and executes.
We don’t have a design studio, and this is the first time we’re hiring for an Art Director which means you’ll need to be comfortable building from near-zero. In short, you’ll be able to deliver huge impact with lots of opportunity to experiment and create.
KEY OUTCOMES
Every creator media brand needs a brand world built on the values, principles, and vision of the creator behind it. It’s essential to us that ‘brand’ isn’t just guidelines or an aesthetic, it’s a decision-making framework. You’ll be part of building the brand worlds from the start, defining the art direction and building the visual language that everything else will follow from. The art direction that you deliver must create the conditions for ‘yes’, just as much as ‘no’.
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CORE COMPETENCIES
- Execute and own the visual identity work for all new FlightStory media brands that brings the brand worlds to life across every single touchpoint, working with the Brand Strategy Director to translate the ‘what and who’ the brand is, into the ‘how’ the brand comes to life.
- Build living brand playbooks that every team can actually work from. Not a 40-page PDF that lives in a folder no one opens.
- Implement the AI and self-serve infrastructure that removes low-complexity work from the design team’s plate entirely. Templates, brand-trained models, the lot. We expect you to be fluent in tools like Midjourney, Adobe Firefly, and excited by new AI tools that can help improve our design workflows.
- Develop and lead the Designers (Senior to Midweight) across the new media brands.
- Be genuinely curious about culture, not just design. You model the behaviour, to always be looking for inspiration outside of competitors and brand work.
YOU'LL THRIVE HERE IF
- Where others see a brand, you see a world. What it sounds like, feels like, what it would never do. You don’t start from the logo.
- This is reflected in your portfolio where we can see how you have made decisions to get to the final output.
- Where others collect references on Pinterest, you’ve been down a rabbit hole about the design of Tokyo vending machines, or the visual language of 90s rave flyers, or why certain fonts feel like a specific decade.
- Where others wait to be briefed, you show up with a perspective already formed. You’ve been thinking about this media brand since the last meeting ended.
- You can art direct a shoot, brief a motion designer, and design a label.
- You geek out on typography, colour palettes, visual framing.
- You understand that the creator is the brief. You can sit with someone, find the thing they care about most, and translate it into a visual language.
- You’ve worked out how to use AI as a taste amplifier, not a shortcut. You know that speed is no longer the superpower, but knowing what good looks like is.
- You’re not precious about your ideas. You like the back and forth. You find it genuinely energising when someone challenges you to make something better.
- You love killing the guesswork, using data to push your creative limits (you’re all in on experimentation).
- You have experience working with creators, talent, high profile individuals or brands.
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IDEAL BACKGROUND
You’re a creative leader with an obsession for creating things that people genuinely want to spend time with. You’re also open-minded, curious, and excited to explore ideas that others have. This is what we mean in practice:
- You have your own ideas and you’ll push back when something isn’t right. You might have come up through brand design at a creative agency. Or you might have been the in-house art director who built a creative platform for an artist or creator from scratch from the ground up. Or you could be a curious magpie who ended up in design because you couldn’t stop noticing things.
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