How your CV stacks up
Upload your CV to see how well it fits this job role
?%
Kick-start your career in the online gaming world and experience the very latest in technology and innovation.
Who we are
We’re part of Super Group, the NYSE-listed digital gaming company behind some of the world’s leading Sports and iGaming brands. At Red Interactive, we provide marketing and development services to online gaming clients to help them grow in the hyper-competitive UK online gaming market. We were founded in 2009 and have come a long way since then. We now power the marketing and technology of hundreds of sites in the UK. We are a personable, hands-on agency that cares deeply about innovation, constant improvement, and setting high standards.
Who we’re looking for
We’re on a thrilling journey of growth and innovation, and we need passionate, driven individuals to join us. At Red Interactive, every day is action-packed, and we expect you to bring your A-game. In return, you’ll find a supportive environment where your skills can flourish and your career can soar. Ready to become a game-changer? Supercharge your career with us and be part of something extraordinary.
Why we need you
We’re building experiences that wow our customers – and that starts with bold, curious people who want to do work that matters. If you’re hungry to grow, excited by impact, and ready for a challenge that will supercharge your career, this could be your moment. As our ASO Manager, you’ll play a key part in delivering supergrowth across our organic app store listings and will be key to taking us to the next level of ASO performance.
What you’ll do
Key Responsibilities
Global Portfolio Leadership
- Own and manage ASO performance across global markets, with priority focus on the UK, Ireland, Canada, Spain, Germany, Mexico, MENA, Africa, and emerging markets
- Direct control of ASO strategy and optimisation for:
- Betway International
- Betway Africa
- SPIN Casino
Additional Super Group Support
-
Provide ASO training, guidance, and strategic consultation across:
- Betway Scores
- Jumpman
-
Operate across a complex, multi-brand, multi-region ecosystem to ensure alignment and scalability
Strategic ASO Ownership
- Define and lead the global ASO strategy across all portfolios
- Establish and scale optimisation frameworks, testing roadmaps, and governance processes
- Own global standards for:
- Metadata optimisation
- Creative strategy and store assets
- Conversion rate optimisation (CRO)
- Drive continuous experimentation, innovation, and insight generation
- Identify growth opportunities across markets, including localisation and emerging market expansion
Team Leadership
- Directly line manage ASO Leads and ASO Specialists across Betway and SPIN portfolios
- Set clear objectives, priorities, and performance standards for the team
- Provide coaching, development, and ongoing performance management
- Lead hiring, onboarding, and team scaling initiatives
- Foster a high-performance culture with strong accountability and collaboration
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
Data, Insights & Performance
- Own ASO measurement frameworks and global KPI tracking, including:
- Install growth (organic and out-of-store)
- Store conversion rate (CVR)
- Keyword visibility and rankings
- Ratings and reviews
- Develop and oversee reporting dashboards and performance reviews
- Conduct competitor analysis, market research, and category trend assessment
- Translate data into actionable insights to inform strategy and prioritisation
Cross-Functional & Cross-Brand Collaboration
- Partner with SEO, Product, CRM, Marketing, Creative, and regional teams to align ASO with broader acquisition strategies
- Support app launch strategies, market expansion, and localisation efforts
- Ensure compliance with platform policies and regional regulatory requirements
- Act as the ASO subject matter expert across the Super Group ecosystem, driving best practice adoption
Success Measures
- Growth in organic and total installs across key markets
- Improvements in store conversion rates and keyword visibility
- Successful rollout of global ASO frameworks and processes
- Team performance, development, and retention
- Effective cross-functional alignment and delivery of shared growth objectives
This role is critical in scaling ASO into a key growth channel for the business, ensuring consistent global standards while enabling local market success. This list covers your core responsibilities – with plenty of room to stretch, explore, and take on new challenges as we grow.
Desirable skills you’ve got up your sleeve
It would be great if you also have some of the following skills:
- In-depth knowledge of sports betting markets, including odds calculation, betting types, and market trends
- Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations
- Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards
- Experience in developing and executing customer retention strategies
- Proven experience in ASO strategy and execution across multiple markets
- Strong understanding of app store algorithms, keyword optimisation, and conversion drivers
- Experience managing and developing high-performing teams
- Highly analytical with strong data interpretation skills
- Ability to operate across multiple brands and stakeholders in a global environment
- Strong communication and stakeholder management skills
Our values are non-negotiables
Our culture is underpinned by core values that are linked to key behavioural competencies. Along with the below behavioural competencies, these are essential for all employees in order for you to embed in and drive our culture forward. These competencies are:
- Adaptability
- Ownership and accountability
- Initiating action
- Resilience
- Team orientation
- Integrity
- Innovation
Get help with your application
Your very own career expert that helps elevate your application to the next level.
What you’ll get back
We invest in your growth and wellbeing, so you can bring your best:
- Supergrowth is real here. Our learning and development programmes give you the tools, training, and opportunities to level up fast.
- Your progress matters. Our Performance tool ensures you get meaningful feedback to support your development and superdrive your career.
- Support that has your back. Our Employee Assistance Programme offers resources for you and your family.
- Ready to feel superclass? At Super Group, your experience matters. We’re honest, fair, and focused on helping you succeed – and your work will have real impact from day one.
- Game on!
Please note we will apply relevance to our Talent Management and Talent Development Programme as part of our recruitment process.
*Shortlisted candidates may need to complete an assessment.
This position requires trust and honesty; it has access to customers' financial details – therefore, a credit and criminal record check will be conducted. The qualifications identified herein are an inherent job requirement; therefore, a qualification verification check will be done. By applying for this role, and supplying the necessary details, you hereby grant us permission to apply for these checks. This will be done in a confidential manner, and solely for the purposes of verification. Should you not hear from us within 2 weeks, please deem your application as unsuccessful.
The perfect place to work, play and grow!
Betway Group is a proud member of Super Group, who are listed on the New York Stock Exchange (ticker: SGHC). We are a leading provider of innovative and exciting entertainment across sports betting, casino, and esports betting. Founded in 2006, our teams in Malta, Guernsey, Spain, and London are constantly expanding and evolving. By developing and utilising the very latest technologies, we have remained at the forefront of the online gaming industry, providing innovative and interactive gaming experiences in a fair, safe, and responsible environment.
Driven by our shared vision to become the global leader in the online sports betting and casino industry, our people are forward-thinking, team-players who thrive on a collective diversity of skills and backgrounds. We provide our teams with the tools to create market-leading, cutting-edge interactive gaming experiences, from pre-game and live sports betting, to esports and casino. We bring our people closer to the action – putting them at the heart, making them feel part of it. We live and breathe our values – these values define how we conduct ourselves in everything we do, shaping how we interact with each other, our customers, and our business partners.
If you can imagine yourself in an environment which thrives off collaboration, and where everything is possible, then Betway could be the place for you.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills
Location