Fortis Games
ASO Specialist (Contractor - 6 Months)
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Who we are
At Fortis Games we aspire to make great games that bring people together while redefining how game companies work. We believe in building a sense of belonging through our games, their communities, and how we operate and treat each other. Through our game communities, we will create powerful connections and lasting memories. We will foster a culture of diversity, equity, and belonging where together our diverse skills, experiences, and backgrounds impact the games we make.
We are an early but mighty organization with a leadership team of game industry veterans. There are many opportunities for you to have a big impact on the products we'll be making as well as the overall direction of the company. If you're passionate about tackling difficult problems with direct and thoughtful communication and team first mentality, we may be the right place for you.
About the role
As our ASO Specialist and owner of App Store Optimization across Fortis's portfolio for a 6-month contract term, you'll drive how our games show up across the App Store and Google Play, influencing everything from first impression to install. Working across titles in soft launch and global launch, you'll combine creativity, experimentation, player insight, and performance thinking to improve how players find, understand, and engage with our games.
This is a hands-on role with meaningful ownership from day one. You'll build and evolve experimentation frameworks, test new ideas, and partner closely with product, marketing, creative, and game teams to improve store performance across the portfolio — stepping in to run ASO execution while the Product Marketing team scales the function. From icons, screenshots, videos, and copy to keyword strategy and custom store experiences, you'll help shape the moments that connect players with our games.
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We're looking for someone who enjoys turning signals into action, challenges assumptions through testing, and can be effective from day one — this role needs minimal ramp-up given the contract term.
What you'll achieve
As ASO Specialist, you will:
- Own ASO execution across the Fortis portfolio for the contract term, including keyword strategy and metadata optimization
- Build and run custom store experiences using Custom Product Pages (CPPs) and Custom Store Listings (CSLs)
- Run A/B tests on store assets — icons, screenshots, video, copy — and translate results into next steps
- Improve conversion rate across multiple titles simultaneously through structured experimentation
- Integrate AI-driven workflows into ASO execution for keyword optimization, competitive analysis, and experimentation
- Partner with UA, Creative, and Product Marketing to align store strategy with acquisition and positioning
- Connect ASO decisions to broader growth strategy — not treat store performance as a standalone metric
- Contribute from week one — minimal ramp-up expected given the contract term
What you'll need to be successful
- Cross-platform ASO fluency across App Store and Google Play is essential
- Hands-on experience managing ASO for mobile apps or games, including CPPs and CSLs — non-negotiable
- Proven track record in managing ASO across multiple products simultaneously
- Specific, measurable conversion rate improvement examples — not just "ran tests"
- Fluency running experiments from hypothesis to execution to analysis, not playbook-dependent
- Active AI fluency in day-to-day ASO workflows — repeatable use of AI tools for keyword clustering, competitive analysis, or A/B test reporting, not occasional use
- Analytical and creative hybrid — reads performance data and translates it into creative direction
- Background in mobile gaming or large-scale app ecosystems; CET (timezone) overlap strongly preferred for day-to-day collaboration
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Why join us
There are many reasons to join us, but here are a few:
- We strongly believe we are changing how games studios operate and at the core of what we do is making great games that create a connected community
- We're not just about making Games Where You Belong. We're also about building communities where our people belong. That's why Fortis is a thriving environment that celebrates diversity, embraces inclusivity, and fosters growth.
- Build and grow with a seasoned team of accomplished talent who have left an impactful mark in their disciplines, both in and out of gaming
Fortis is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability.
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