GSF Car Parts
Assistant Branch Manager
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Assistant Branch Manager
Assistant Branch Manager – GSF Car Parts
Our Assistant Branch Managers play a vital role in driving branch performance, supporting the Branch Manager, and fostering strong team dynamics to boost sales, customer satisfaction, and productivity.
About the Role
The Assistant Branch Manager will:
- Work closely with the Sales Advisor team to achieve monthly sales targets and improve branch performance.
- Lead initiatives to enhance customer relationships and reinforce GSF Car Parts’ reputation as the best supplier, employer, and partner in the automotive industry.
- Ensure sales, margin, and profit objectives are met through effective staffing and team management.
Main Duties & Responsibilities
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Daily Operational Oversight
- Monitor daily sales, margin, and profit performance, ensuring the team is staffed to meet budget targets.
- Manage sales advisors’ Key Performance Indicators (KPIs) and track performance against goals.
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Team Leadership & Communication
- Conduct daily team briefings, update on performance metrics, and provide constructive feedback on service standards.
- Recognise and reward excellence while addressing disruptive behaviours to promote a positive, goal-driven culture.
- Foster confidence in the team to achieve branch goals through clear, engaging communication.
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Customer Service & Resolution
- Ensure the team delivers exceptional customer service and meets service requirements.
- Drive a solution-based mentality when customer needs aren’t fully met.
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- Sales & Target Achievement
- Act proactively alongside the Branch Manager to promote company initiatives and achieve sales targets.
Working Hours
- Average of 45 hours per week, Monday to Friday, with alternate Saturday shifts as required.
About You
We’re looking for an Assistant Branch Manager with:
- Experience in sales-driven environments, preferably with a track record of hitting targets.
- A passion for excellent customer service and team leadership.
- Strong interpersonal and communication skills to build trust and motivation.
- Ideal candidates will have:
- Exposure to Profit & Loss (P&L) management or commercial leadership.
- Familiarity with MAM (Mobility & Maintenance Management) or Allicat systems.
- Automotive industry knowledge (highly desirable, but not mandatory).
Key Qualities & Personal Attributes
- Ability to manage and motivate a diverse team.
- Driven to achieve both personal and collective goals.
- Commitment to setting high standards in work and appearance.
- Confidence in leading by example and upholding professionalism.
- Innovative problem-solving skills for customer service challenges.
What We Offer
GSF Car Parts prioritises the well-being of our team through: Financial & Reward Benefits
- Performance-based bonus opportunities.
- Competitive salary package.
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Work-Life Balance & Leave
- 28 days’ annual leave (including bank holidays), with potential to earn 5 extra days with tenure.
- Paid volunteer time off.
Health & Wellbeing Support
- Free flu vaccination.
- Health and wellbeing tools and resources.
Financial Security & Perks
- Access to pension experts and a life assurance scheme.
- Discounts on hundreds of household brands (ASDA, Nike, John Lewis and more).
- Financial wellbeing products, including advances and savings schemes.
Career Growth
- Training and qualification opportunities.
- Clear career progression pathways.
About GSF Car Parts
GSF Car Parts is one of the UK’s leading automotive distributors, serving thousands of independent garages across the UK and Ireland. With 175 branches nationwide and a turnover exceeding £475 million, we supply premium parts, tools, and specialist training.
Our success is built on expertise—combining local branch heritage with centralised support in:
- Procurement and supply chain.
- Marketing and national accounts.
- Industry-leading systems, including Allicat (catalogue management) and Servicesure (national garage programme).
#INDGSF – Join a dynamic, growth-focused team where your contributions make a real difference.
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