Assistant Brand Manager

Experience more with St Austell Brewery as an Assistant Brand Manager.

For over 175 years, St Austell Brewery has been crafting quality beers, running award-winning pubs and serving communities across the South West. Today, we're a leading brewing, hospitality and drinks wholesale business, united by a shared purpose: brewing great experiences for generations to come. Through our commitment to sustainability and forming strong partnerships, we're helping to protect the people, places and communities that make our region special.

We invest in our people, offering opportunities to learn, develop and build rewarding careers.

This is an excellent opportunity to contribute to ensuring the Company meets its statutory and reporting requirements while maintaining effective financial controls.

Key Responsibilities

• Help develop and deliver integrated marketing plans that support business growth objectives.
• Build and deliver consumer campaigns, aligned with brand strategy – including above-the-line advertising.
• Measure campaign effectiveness and demonstrate return on investment.
• Support with brand specific PR output.
• Managing tactical brand promotions and partnerships -with a focus on off trade - from brief to execution.
• Support the senior brand manager with the proactive monitor of brand IP and competitor activity
• Coordinate and manage off trade marketing support, including buyer meetings, in-store activation, sampling, online advertising etc.
• Support innovative and new direct to consumer sales channels e.g. Amazon.
• Deliver customer presentations to drive engagement and reach brand aims e.g. further distribution
• Where necessary, collaborate with the on trade teams to ensure seamless execution of dual-channel campaigns and promotions
• Supporting liaison between marketing and production/packaging for new product development.
• Support with consumer-based research of brand awareness and perception.
• Analyse market, shopper and consumer data (including Kantar, Circana/IRI and EPOS data) to identify opportunities and drive informed decision-making.
• Measuring brand performance across key metrics e.g. ROS, Val Sales, Vol Sales etc.
• Monitor brand performance and provide recommendations to maximise growth and profitability.
• Understanding off trade shopper behaviour and inputting this into activation proposals.
• Liaise with the comms team to ensure that internal and external brand wins and milestones are celebrated
• Collaborate across internal teams (primarily across marketing & sales)
• Work with key customers, advertising/campaign agencies and third-party agencies.
• Regular analysis and reporting of campaigns, activations, marketing investments etc.
• Managing budgets