Richmond Marketing
Assistant Brand Manager, Asahi Portfolio
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Assistant Brand Manager, Asahi Portfolio
REPORTS TO: Asahi Portfolio, Senior Brand Manager
DIRECT REPORTS: None
ABOUT RICHMOND
At Richmond, we don’t just build brands—we ignite them. As Ireland’s leading trend-spotting premium brand builder, we’ve been shaping the future since 1992. Our mantra is simple: Where Great People Meet Great Brands. We don’t just hire employees; we bring on bold, agile, and energetic innovators who thrive on shaking up the status quo. We're not just about distributing products—we’re about disrupting the market, challenging the norms, and launching game-changing ideas and products that leave a lasting impact.
ABOUT THE ROLE
We're looking for an ambitious, commercially minded marketer to help grow two of Ireland's leading super premium beer brands – Peroni Nastro Azzurro and Asahi Super Dry.
As Assistant Brand Manager, you'll support the delivery of integrated marketing campaigns that build brand relevance, recruit new consumers and drive commercial growth across the Island of Ireland. Working across On Trade, Off Trade and Out-of-Home channels, you'll collaborate with internal teams, external agencies, customers and our global brand owners to bring best-in-class campaigns to life.
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This is a hands-on, dynamic role with exposure to brand strategy, PR, social, experiential, shopper marketing, innovation and consumer marketing - ideal for someone looking to take the next step and accelerate their career in premium FMCG.
KEY RESPONSIBILITIES
- Support the development and execution of annual brand plans across the Asahi Portfolio at Richmond Marketing.
- Deliver integrated campaigns across PR, social, experiential and trade marketing.
- Lead key brand activations including NPD launch and promotion, events, sampling campaigns and customer activations.
- Work closely with Sales, Category and National Account teams to deliver customer marketing and commercial plans.
- Identify consumer, customer and market opportunities to drive brand growth.
- Monitor campaign performance, manage budgets and report results to key stakeholders, including Asahi UK.
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KNOWLEDGE, SKILLS & EXPERIENCE
The ideal candidate will have:
- 3+ years' marketing experience, ideally within FMCG or consumer brands.
- Strong commercial awareness and project management skills.
- A proactive, self-starting attitude with the confidence to take ownership.
- Excellent communication and stakeholder management skills.
- A passion for brands, culture and consumer trends.
- Strong organisational skills with the ability to manage multiple projects.
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