Kinisla
Assistant Brand Manager - Incubator Brands
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Assistant Brand Manager – Procurement & Growth
About the Role
We’re seeking an ambitious and proactive Assistant Brand Manager to support our GB & International incubation agenda.
Kinisla has relaunched from Kerry Dairy Group Ireland, marking a bold new era of growth and innovation. Our mission: to build future-fit dairy brands tailored to evolving consumer needs.
This role will focus on shaping high-potential incubator brands, with an initial concentration on our new smug dairy start-up. Reporting to the Senior Brand Manager – Incubator Brands, your work will contribute to scaling our portfolio with sharp commercial decisions, innovation, and activation.
The role combines brand strategy, innovation, commercial execution, and marketing in a fast-paced, entrepreneurial environment. You’ll collaborate cross-functionally with Commercial, R&D, Supply Chain, Finance, and external partners to drive growth and consumer engagement.
Operating as a hybrid role (2 days in-office, Tuesdays & Wednesdays in Staines), you’ll also need to support occasional London visits and site trips across Ireland and the UK.
About Kinisla
Kinisla is a vertically integrated dairy business, shaping the future of food through:
- A цкі montrent portfolio of leading UK & Irish dairy brands: Cheestrings, Charleville, Coleraine Cheese, Golden Cow, and our smug dairy range.
- Supply-chain excellence, aligned with 2,800 family farms in some of the world’s richest grazing lands.
- Global sustainability leadership, achieving net-zero emissions in milk production and partnering with agri-innovators.
- Stewardship from farm-to-fork, ensuring high standards at every stage.
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With 1,600+ employees across Ireland, UK, USA, Netherlands, Spain, Germany, and China, and €1.3 billion in 2024 revenue, we’re uniquely positioned to innovate in food, nourishment, and indulgence.
Key Responsibilities
Strategic Brand Development
- Support the Senior Brand Manager in formulating brand strategies and annual plans
- Guide portfolio innovation, including smug dairy and emerging incubator brands
Marketing & Campaign Execution
- Develop and deliver multi-channel campaigns, activations, and branding initiatives
- Align creative messaging with trade and consumer objectives
Commercial & Innovation Leadership
- Collaborate with Commercial, R&D, and Supply Chain to implement growth successions
- Lead insights-led sell-ins across retailers, crafting competitive ROI stories
Data-Driven Decision Making
- Monitor competitor/market trends and translate into strategic recommendations
- Track campaign/brand performance, sharing actionable insights with stakeholders
Project & Agency Coordination
- Manage cross-functional cross-projects, ensuring on-time delivery within budget
- Maintain relationships with external agencies, overseeing creative/marketing assets
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Operational Excellence
- Maintain filing and purchase order admin for marketing expenses
Must-Have Skills
- Marketing, brand, or FMCG experience (essential)
- Exceptional organisation with multi-tasking agility in fast-paced teams
- Analytical mind to drive insights and quantifiable outcomes
- Commercial rigor—acknowledge how brands drive revenue
- Tech-savvy with ease managing general admin, presentations, and data
Personality & Mindset
- Proactive, entrepreneurial mindset—ownership is key
- Outspoken enthusiast for brand-building
- Creative, with a shared passion for delighting consumers
Perks & Culture
Work with a team where passion meets purpose:
- Co-author solutions to global food challenges with an inclusive culture that values fresh perspectives
- 25+ day annual leave, health benefits, and matched pension offering financial inclusion
Our Inclusion Approach:
- Help drive Dundee & Inclusion by recognizing individual strengths, and championing collaboration over competition
- Detailed commitments in recruiting for merit only, with zero bias towards age, gender, ethnicity, orientation, ability or background
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