St Austell Brewery
Assistant Brand Manager
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Experience more with St Austell Brewery as an Assistant Brand Manager
For over 175 years, St Austell Brewery has been crafting quality beers, running award-winning pubs and serving communities across the South West. Today, we're a leading brewing, hospitality and drinks wholesale business, united by a shared purpose: brewing great experiences for generations to come. Through our commitment to sustainability and forming strong partnerships, we're helping to protect the people, places and communities that make our region special.
We invest in our people, offering opportunities to learn, develop and build rewarding careers.
This is an excellent opportunity to play a hands-on role in delivering innovative marketing campaigns, partnerships, and digital activations that enhance brand visibility and engagement.
Key Responsibilities
- Support the development and implementation of the agreed brand marketing plan, with a focus on the off-trade.
- Drive campaign initiatives and develop marketing assets, including in-store and point-of-sale materials.
- Support the delivery of key retailer plans, ensuring marketing assets are created and delivered on time.
- Assist with in-store brand activation activities, including sampling initiatives.
- Maintain key supermarket digital platforms, ensuring brand photography and tasting notes remain current and accurate.
- Assist with the measurement, analysis and reporting of brand performance during and after marketing campaigns.
- Support media buying activities and assist in the delivery of above-the-line advertising campaigns under the direction of the Brand Manager.
- Work with the Digital Marketing team to deliver annual plans supporting key SKUs and retailers.
- Assist with key campaign deliverables, including photography shoots, advertising, on-pack promotions and partnerships.
- Proactively support the generation of brand-specific PR activities in collaboration with the Communications team.
- Manage allocated budgets and help ensure campaigns and promotions are delivered within budget and on schedule.
- Support the marketing of brand partnerships, sponsorships and ambassador programmes across PR, digital, social media and branding channels.
- Support brand analysis, reporting and forward planning for relevant brands.
- Help coordinate consumer research and customer feedback activities.
- Use research and customer insights to inform portfolio direction, brand plans and identify opportunities for future growth.
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About You
- Organised and methodical– confidently able to support with the creation and delivery of marketing campaigns and activations.
- Team player with well-developed people and skills – listens to others, actively contributes, and shows commitment to building relationships within the team and wider business.
- Problem solver with personal drive, excellent story-telling skills.
- Minimum of 3 years’ experience in marketing, with knowledge of both traditional and digital channels
- The ability to manage multiple projects at once.
- Educated to degree level or equivalent.
- Previous experience within the hospitality industry is desirable
- Proven experience developing and helping implement marketing and brand plans.
- A real passion for hospitality and drinks industry.
- Exceptional attention to detail and visual aesthetics.
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What We Offer In Return
- Company bonus scheme
- 30% discount on food & drink within our managed pubs
- 30% off in our Visitors Centre shop including brands like Yeti, St. Eval, Atlantic blankets
- 50% discount on accommodation within the managed estate
- Fantastic training & career development opportunities
- Pension Scheme - 4% Employee and Employer or increase to 5%
- Cycle to work scheme
- Westfield Health cash plan – Claim money back for Dental, Eye Care, Physio etc.
- Westfield Rewards – Shopping rewards
- Have a voice in shaping our workplace through employee-led forums and working groups, influencing policies, and initiatives
- Access to Thrive, our learning platform packed with training, resources and development opportunities,
- Clear career pathways designed to help you grow
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