Bel
Assistant Brand Manager - The Laughing Cow
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At Bel
At Bel, we are on a hugely exciting transformational journey to provide healthier snacking solutions for all, whilst developing a sustainable farming model for the future. Our company signature, ‘For All, For Good’, reflects exactly this. This mission mobilizes approx.13,000 employees every day, in over 30 countries to build both a profitable & sustainable business model for the future.
The Bel Group is a major player in the food industry, specialising in dairy, fruit, and plant-based products, and is one of the world leaders in branded cheeses. Its enviable portfolio includes internationally recognised brands such as Babybel®, Boursin®, The Laughing Cow®, GoGosqueeZ® and Kiri®, contributing to global sales in excess of €4 billion.
Bel is committed to ensuring our brands are accessible to all - with relevant formats offered though all of the more traditional sales channels including grocery, convenience and discounters and with a rapidly growing e-comm business. Additionally, we have made huge progress within the Out-of-Home (Food Service) Channel ensuring a suitable product range is available in restaurant, healthcare, education, travel & hospitality sectors.
We believe that our success is only possible with a diverse mix of talented people. We’re building a future that embraces health, nutrition, innovation, sustainability, diversity, and crucially the opportunity for our colleagues to make the most of their careers.
#IWorkForAllForGood
About The Role
Bel UK is looking to strengthen the team & keen to meet with potential new colleagues who would thrive in our highly dynamic working environment and who would enjoy working towards our transformational initiatives. We are particularly interested in recent business school graduates with industry knowledge & the appetite to help us further with our growth aspirations. Specifically, we are seeking an Assistant Brand Manager to work on one of our core brands in the UK, The Laughing Cow (TLC) as well the Bel UK portfolio in Ireland. The successful applicant will be responsible for assisting in the development and implementation of the brand plans, under the management of the Marketing Manager, in order to help achieve volume, value and profit growth, as well as KPI targets.
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Key Responsibilities
The Assistant Brand Manager will be a team player and important member of the Marketing Team who will regularly collaborate with other cross functional colleagues including in Category, Sales, Finance, Supply Chain, NPD, Quality, Regulatory as well as colleagues in the Head Office, France - Suresnes.
Your Main Responsibilities Will Include
- Tracking and reporting on brand performance –sales & brand equity metrics
- Packaging artwork development for new pack formats/designs
- Assisting with the management of the website, social media & digital campaigns
- Delivering brand activations in UK and Ireland e.g. sampling and social campaigns
- Participating as team member on key commercial projects
- Desk research to fuel insight into the team to help shape future plans
- Contributing towards annual brand review & development of brand plan proposals
- Assisting with operational duties across brand team
- Be an integral part of the eCommerce cross functional UK Team
- Occasional trips to Ireland for key meetings
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The Assistant Brand Manager will demonstrate commitment to Bel Values (Dare, Care, Commit) and actively participate & support in Bel Value projects.
Skills/Experience
Need to know/have:
- Advanced Excel & PowerPoint skills
- Must be fluent in English
Nice To Have
- Experience in FMCG market –prior placement experience
- Knowledge and use of research data sources
Need To Be
- Ambitious with proven track record for delivering projects and achieving results
- Passionate about Marketing with keen interest in Brands and Consumers
- Effective team player demonstrating strong ability to work collaboratively with others
- Highly analytical –able to use multiples sources of information to add value and insight
- Driven to understand problems and provide pragmatic solutions
- Aable to take learnings and apply best practices
The Assistant Brand Manager will demonstrate commitment to Bel Values (Dare, Care, Commit) and actively participate & support in Bel Value projects.
What We Offer
- A dynamic, collaborative working environment with genuine responsibility and impact.
- The opportunity to shape beloved brands alongside talented teams.
- Career development in an international business dedicated to sustainability and innovation.
- Competitive salary, benefits, and flexible working
If you think that this job is for you, please click now on the button "Apply". The recruitment team of your site will contact you very soon.
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