Stanley Black & Decker, Inc.
Assistant Brand Manager
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Assistant Brand Manager
Assistant Brand Manager (Maidenhead) – Hybrid Permanent Role
Come Make The World and Accelerate Your Success
It takes great people to achieve greatness. People with a sense of purpose, integrity, and a relentless pursuit of excellence. People who care about making things better.
For Those Who Make The World™, join our top-notch team of ~43,500 diverse and high-performing professionals globally, shaping some of the world’s most beloved brands, including DEWALT®, BLACK+DECKER®, CRAFTSMAN®, STANLEY®, CUB CADET®, and HUSTLER®.
Job Purpose
Support the successful execution of new product launches (NPIs) across the EMEA ANZ region by:
- Coordinating cross-functional activities
- Ensuring timely delivery of brand assets
- Maintaining full visibility and control over Tools NPIs
Accountability & Key Objectives
Core Responsibilities
- Ensure all NPIs are tracked, updated, and delivered on time via the NPI tracker, monitoring brand content readiness.
- Support content creation for Power tools and Hand tools, including:
- Beauty shots
- Application shots
- Sell sheets
- Videos
- Emails
- Landing pages
- Secure timely development and delivery of brand and commercial assets.
- Develop playbooks for "market-ready" NPIs, consolidating all brand assets for regional market launches.
- Enable seamless cross-functional collaboration with:
- Product teams
- Commercial teams
- External agencies
- Ensure markets receive clear, timely communication on:
- Launch dates
- Available brand assets
- Asset development timelines
Operational Duties
- Own and maintain the NPI tracker, ensuring:
- Accurate status tracking
- Risk identification
- On-time delivery
- Lead brand asset development across the stage-gate process (e.g., sales sheets, digital content, visuals).
- Collaborate with internal studios and external partners to deliver:
- Beauty shots
- Digital assets
- Board launch toolkits (playbooks) and distribute communication to regional markets.
- Track progress against key milestones, proactively escalate delays, and drive corrective action.
- Ensure brand consistency and quality across all deliverables.
- Manage end-to-end sample requirements for content production.
- Work closely with product managers to:
- Validate product messaging
- Approve product samples
- Upload product images to the regional Digital Asset Management (DAM) system.
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Competencies, Skills & Experience
Technical Skills & Aptitudes
✔ Proficient in Microsoft Office Suite, especially Excel, PowerPoint, and Word. ✔ Strong grasp of marketing and brand fundamentals, with experience executing across channels:
- Email marketing
- Landing pages
- Social media ✔ Basic knowledge of digital asset requirements (a plus). ✔ Excellent communication skills, with strong ability to:
- Collaborate cross-functionally
- Work in hybrid role settings ✔ Proactive, solution-oriented mindset with:
- Strong problem-solving & time management
- High organisational skills
- Ability to manage multiple priorities simultaneously ✔ Demonstrates ownership, accountability, and urgency in executing tasks.
Key Experience
✔ Brand management, marketing, or related function preferred. ✔ Experience with:
- Product launches
- Cross-functional project coordination (advantageous). ✔ Strong English verbal/written communication skills (additional languages a plus). ✔ Ability to thrive in a fast-paced, international environment.
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The Benefits
✅ Competitive salary & benefits (portfolio tailored to *country of hire). ✅ Exclusive discounts on Stanley Black & Decker tools + partner programs. ✅ Professional development opportunities for continuous growth.
What Makes Us Special
☑ Global Career Growth – Expand skills across 20+ brands in a flexible career path. ☑ Top-Tier Learning – Access digital learning portals, online certifications, and Lean Academy. ☑ Diverse & Inclusive Culture – Respect and embrace uniqueness for best outcomes. ☑ Commitment to Making a Difference –
- Community volunteering
- Sustainable practices
- Social/environmental initiatives
“We’re not just tools. We’re innovators. Made for those who build. Made to protect. Made to inspire.”
Join us today! 🚀
#LI-Hybrid | We don’t just build tools, we build the world with innovative technology too.
We’re the World’s Largest Tool Company
✧ Since 1843, we’ve been visionaries in tools, power equipment, and smart manufacturing. ✧ Elevate the manufacturing trade through Industry 4.0 and impactful solutions for greater environmental & social value.
Ready To Shape Your Future?
Upload your resume and let’s discuss how you fit into our global mission. Current employees? Apply via our internal career portal.
Stanley Black & Decker: Tools. Innovation. Trust. Since 1843.
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