Boots UK
Assistant Communications Manager, Wellness
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Contract: Permanent
Location: Nottingham
Recruitment Partner: Frankie McCallister-Lyas
Overview
Join a passionate and creative Communications team here at Boots. As part of The Boots Group, we bring external and internal storytelling, campaigns, and events to life. Specifically looking at this wellness role, scope will cover everything from strategic PR campaigns, earned media and influencer relations, press release and asset development, stakeholder management, and internal communications. If you love the wellness industry, we'd love to hear from you.
What You'll Be Doing
We're looking for a creative, outcomes driven Assistant Communications Manager to shape how Boots shows up in wellness - helping to secure high quality press coverage, routed in strong storytelling, while delivering engaging internal communications that keep colleagues connected.
Working as part of the Communications team, you will lead earned-first external storytelling and then pair this with thoughtful colleague-focused content. You will be contributing to PR campaigns, events, and day-to-day activity that champion everyday healthy habits and put trusted expertise at the heart of our messages. You'll work closely with teams across the business, like marketing, social, and influencer to ensure our stories are consistent, accurate, and aligned to our wider strategic priorities.
Key Responsibilities
- Support the development and execution of integrated communication plans across external and internal channels that align with Boots strategic priorities
- Create, draft, and sell in news stories and media alerts to media that result in positive editorial coverage for Boots
- Maintain and grow media relationships with key journalists in the health and wellness space
- Develop engaging, high-quality content and assets to support wellness storytelling including press releases, media alerts, video content, infographics, supporting assets, and internal articles.
- Build and maintain strong relationships with journalists, influencers, and key stakeholders to secure high-quality media coverage.
- Stakeholder management, both internally and externally
- Respond to incoming media enquiries, including coordinating product samples and information requests.
- Support the organisation and delivery of events, wellness product launches, and press briefings.
- Work collaboratively with marketing, social, digital, category, and our internal comms and content teams to ensure consistent content creation and storytelling and seamless cross-channel activation
- Monitor performance across external and internal channels. This includes tracking coverage and results.
- Stay up to date with wellness trends, competitor activity, and cultural conversations/relevant news to inform proactive storytelling, news angles, and reactive opportunities.
- Support the Internal Communications team with core channel delivery as needed, including weekly newsletters, The Edit/Healthcare Edit/Huddle Edit, Boots Intranet, Viva Engage posts, and reporting.
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What You'll Need To Have
- Degree in PR, Communications, Journalism, Marketing, or a related discipline, or equivalent experience.
- Previous experience in PR, ideally within the consumer health or FMCG sectors.
- Clear communicator, with the ability to draft, edit, and adapt content for different audiences at pace and to a high standard.
- Innovative thinker with a passion for storytelling, able to translate complex or sensitive information into clear, engaging, and accessible content for colleagues and customers.
- You can engage with media, creators, and stakeholders at all levels.
- Strong proficiency in day-to-day communication tools (e.g., Microsoft 365, Teams, SharePoint, Viva Engage)
- Confidence using or learning tools such as Poppulo, basic web editing, and simple video or design tools, with a focus on producing clear, high-quality content rather than technical complexity.
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Rewards Designed For You
- Boots Retirement Savings Plan
- Discretionary annual bonus
- Generous employee discounts
- Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child
- Flexible benefits scheme including option to buy additional holiday, discounted gym membership, life assurance, activity passes, and much more.
- Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.
There's lots more in our benefits and discounts, MyBoosts - there to give you that little lift in your everyday. Find out more at boots.jobs/rewards. Exclusions may apply; eligible roles only. Please note that any salary estimates provided on third-party sites are not endorsed by Boots and may not be accurate.
A Bit About Us
At Boots, we're proud to be an equal opportunity employer, creating a place where everyone feels welcome, supported, and free to be themselves. We believe that when our people feel valued and included, they thrive, so we're committed to creating a brilliant Boots for our people so they can make a difference for our customers and colleagues every time.
What's Next
If you apply, our team will be in touch to let you know the outcome of your application or to arrange next steps. Where a role is advertised as full-time, we are open to discussing part-time and job share options during the application process. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you to be at your best.
We hope to hear from you soon.
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