ASOS.com
Assistant Designer - WW ASOS Design
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Assistant Designer – ASOS
ASOS, the online retailer for fashion lovers all around the world, exists to give our customers the confidence to be whoever they want to be. At ASOS, you're free to be your true self without judgment, and channel your creativity into a platform used by millions. Everyone needs some help showing up as their best self. We're Disability Confident Committed—let our Talent team know if you need any reasonable adjustments throughout the recruitment process.
THE ROLE
As an Assistant Designer at ASOS, you will be working closely with the Designer/Senior Designer, designing the amazing ASOS DESIGN ranges for our trend-loving customer. If you love fashion design, researching the latest trends, and want to be part of a fast-paced, fashion-forward design team, this could be the opportunity for you.
We are particularly interested in candidates with:
- A strong fashion eye
- Clear handwriting and taste level
- The ability to translate inspiration into compelling product Technical development and processes can be supported within the team.
THE TEAM
ASOS is one of the UK’s top fashion and beauty destinations, with a growing global presence. Our values are to be authentic, brave, and creative, and we live and breathe these in everything we do.
The Design Team draws inspiration from all over the world, including:
- Street style
- Vintage shopping
- Music
- Art
- The catwalk
- All things creative We design the latest product for our ranges, focusing on newness and delivering the most exciting product across a wide range of categories for our fashion-loving customers, regardless of their style.
PRINCIPLE ACCOUNTABILITIES
- Researching, developing, and designing ranges for ASOS DESIGN, including:
- Identifying key shapes, colours, and fabrics for the season
- Building a range offering choice for our global customer base
- Reacting to sales information to create commercially relevant, fashion-forward ranges
- Researching current and future trends via a collective of different sources to:
- Identify newness
- Interpret into first-to-market pieces
- Working with the technical team on initial fits, including:
- Identifying and helping problem-solve
- Bringing a strong design perspective
- Supporting with technical solutions where required
- Building relationships with suppliers and advising factories on:
- Trend direction
- Construction
- Key details
- Materials
- Trims
- Adhering to the critical path to achieve deadlines, ensuring product development aligns with the relevant and optimum selling period
- Demonstrating the ability to:
- Research and develop unique product
- Work on both long lead-time and quick reaction Test & React ranges
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JOB FUNCTIONAL KNOWLEDGE
- Assistant Designer with experience in designing for Womenswear and/or Footwear & Accessories
- Strong fashion handwriting aligned with the ASOS customer
- Previous experience in designing for an aspirational brand or similar high-street retail
- Experience working with Far East, European, and UK suppliers
- Experience partnering with a Buyer to plan and deliver:
- A balanced range
- First-to-market pieces
- Commercial handwriting and deep understanding of the ASOS Brand and Customer
- Demonstrates:
- Strong taste level
- Creative instinct and idea generation
- Excellent technical ability (though not fully required at this level)
- Strong computer skills: Photoshop, Adobe, CAD, Miro, AI design
CATEGORY PLANNING & TRADING
- Delivering on brand OKRs
- Consistently using data and analytics to:
- Trade risks and opportunities
- Proactively shape future department strategy
- Recommending creative actions to:
- Designer/Senior Designer
- Management
- Contributing to:
- Critical path management
- Speed-to-market initiatives for the department, aligned with brand strategy and Heart initiatives
- Identifying opportunities to be first-to-market
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QUALIFICATIONS
Who We’d Like to Meet
Essential
- Experience in, or relevant studies related to, Fashion Design
- Fashion portfolio submission required as part of the application
- A fashion-forward perspective, with:
- Clear handwriting and relevance to ASOS customer
- Strong time management
- Confidence to:
- Identify problems
- Make improvement suggestions
- Seek practical ways to overcome barriers
- Remain calm under pressure
- Ability to:
- Communicate with the team and senior management about:
- Department performance
- Strategy
- Communicate with the team and senior management about:
- Willingness to travel in the UK and potentially internationally for:
- Supplier meetings
- Inspiration and development trips
- Ability to work in an agile and dynamic style, identifying risks and opportunities
Desirable
- Proactive nature with a willingness to:
- Work independently within a framework
- Thrives in a fast-paced, agile environment, demonstrating:
- Exceptional organisational skills
- Ability to adapt and prioritise
- AI experience, including tools like:
- Midjourney
- Fermat
ADDED BENEFITS
- Employee discount (hello, ASOS discount!)
- ASOS Develops (personal development opportunities across the business)
- Employee sample sales
- Access to a huge range of LinkedIn Learning materials
- 25 days paid annual leave:
- Plus an extra day for your birthday
- Discretionary performance-related bonus scheme
- Private medical care scheme
- Flexible benefits allowance: choose between:
- Extra cash, or additional benefits
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