Frasers Group
Assistant Manager
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Company Description
Lead, Inspire and Drive Performance at Everlast Gyms
At Everlast Gyms, we're building high-performing clubs powered by ambitious people.
As an Assistant General Manager, you'll play a key leadership role in the success of your club, supporting the General Manager to deliver exceptional results across sales, member experience, operations, and team performance.
This is a hands-on leadership role where you'll lead from the front, develop high-performing teams, and create an outstanding environment for members and colleagues alike. With clear progression opportunities, industry-leading development, and the backing of Frasers Group, this is an exciting opportunity for an ambitious manager looking to grow their career within the fitness and leisure industry.
Why Join Everlast Gyms?
- 20% colleague discount across all Frasers Group brands
- Free Everlast Gyms membership
- Monthly recognition programs including Everlast Champions and Frasers Group Champion
- Fully funded development opportunities, including Level 3 and Level 5 Management & Leadership qualifications
- Opportunities to develop fitness industry knowledge, including PT and Group Training pathways
- Career progression opportunities within a growing business
- Work within a high-performance culture that recognizes and rewards success
- Ongoing support, coaching, and leadership development
Job Description
The Role
As Assistant General Manager, you'll support the overall commercial and operational performance of the club, helping to create a best-in-class experience for members while delivering key business objectives.
You'll be responsible for driving results, maintaining high operational standards, and developing a motivated team that consistently delivers outstanding service.
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Leadership & People Development
- Coach, motivate, and develop colleagues to achieve their full potential
- Support recruitment, onboarding, and retention of top talent
- Deliver regular performance conversations and feedback
- Help create a positive, energetic, and high-performing team culture
- Lead by example, demonstrating professionalism and accountability
Commercial Performance
- Support delivery of all revenue streams including memberships, Personal Training, and secondary spend
- Drive sales performance through effective member engagement and conversion
- Monitor and improve club KPIs and business performance metrics
- Support local marketing activity and member growth initiatives
- Identify opportunities to improve profitability and operational efficiency
Member Experience
- Create an exceptional experience for every member, every visit
- Build a welcoming and inclusive club environment
- Resolve member queries and concerns with professionalism and urgency
- Drive member retention through exceptional service standards
- Ensure delivery of Everlast's member journey programs and initiatives
Operational Excellence
- Support the day-to-day running of the club
- Ensure company processes, standards, and initiatives are delivered effectively
- Maintain exceptional standards of cleanliness, presentation, and safety
- Ensure compliance with company policies and procedures
- Support Health & Safety compliance, risk management, and pool plant operations where applicable
Adaptability & Accountability
- Take ownership of challenges and deliver practical solutions
- Respond positively to change and support colleagues through it
- Maintain high standards, even in a fast-paced environment
- Act as a role model for professionalism, resilience, and continuous improvement
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Qualifications
What We're Looking For
Essential
- Previous leadership experience within fitness, leisure, hospitality, or retail
- Strong track record of leading teams and delivering business results
- Excellent communication and interpersonal skills
- Commercial awareness with the ability to influence performance
- Passion for delivering exceptional customer experiences
- Flexible approach to working patterns, including evenings, weekends, and Bank Holidays
Desirable
- Level 2 Fitness Qualification
- Experience working within a gym, health club, or leisure environment
- Knowledge of membership sales, retention, and fitness operations
- Pool plant and Health & Safety experience
Additional Information
Everlast Gyms is part of Frasers Group, one of the UK's most ambitious retail and fitness businesses.
We're committed to creating market-leading fitness experiences, investing in our people, and building high-performing teams that deliver outstanding results. If you're passionate about leadership, customer experience, and developing your career within a growing fitness brand, we'd love to hear from you.
To succeed with us, you'll embody our principles:
- Think Without Limits: Challenge the status quo, embrace opportunity, and bring others with you.
- Own It and Back Yourself: Take responsibility, drive results, and make things happen.
- Be Relevant: Create meaningful experiences for our members, colleagues, and communities.
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