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Assistant Manager - JD Sports
About JD Sports
Established in 1981 with a single store in the Northwest of England, the JD Group is a leading omni-channel retailer of Sports Fashion, Outdoors, and Gym products. With a network of stores across multiple international markets, JD Sports Fashion Plc was listed on the London Stock Exchange in 1996 and joined the FTSE100 in 2019.
At JD Sports, we aspire to be the leading global omnichannel retailer in the sports and outdoor industry. Join us to contribute to our strategic goals of being a people-led, innovative, and customer-focused organisation, providing operational excellence while driving growth and new opportunities.
"This is JD. Born in 1981. Built for Now."
We don’t just sell sneakers and gear—we set trends, break boundaries, and build communities. Every role here helps shape the future of the sport and outdoor industry. We’re fast-paced, fearless, and ambitious, celebrating authenticity, collaboration, and lasting impact. Are you ready to bring your energy?
Assistant Manager – Apply Your Leadership
At JD Sports, we don’t just lead—we set the pace. As an Assistant Manager, you’ll play a critical role in supporting the Store Manager and driving store success alongside one of the world’s most iconic sports fashion brands. You'll:
- Support achieving sales targets and core KPIs.
- Inspire your team with confident leadership.
- Deliver customer experiences that set the standard every day.
If you thrive in a fast-paced, high-performance retail environment and are ready to lead with confidence, your role can make an impact.
Key Responsibilities
Your role includes:
- Supporting daily operations to meet sales targets and priorities.
- Leading and guiding colleagues on the shop floor, including:
- Task allocation and delegation.
- Coaching and real-time feedback.
- Ensuring JD standards are maintained throughout the day.
- Maintaining operational excellence by keeping:
- High standards of typing, tidiness, and pricing accuracy.
- A safe and efficient environment.
- Cleaning routines in line with brand norms.
- Performing core tasks:
- Assisting with cash control and till checks.
- Supporting deliveries and stock checks.
- Handling opening/closing rounds and escalating issues as needed.
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Must-Have Requirements
- Management or supervisory retail experience, such as Assistant Store Manager or Supervisor.
- Strong leadership skills to:
- Guide, develop, and motivate teams.
- Reinforce store objectives and operational priorities.
- Confidence interpreting KPIs and translating sales data into smart commercial decisions.
- Excellent communication and teamwork skills to:
- Support colleagues effectively.
- Handle professional customer interactions.
- Track record of driving sales performance and delivering results.
Desirable Attributes
- A passion for retail, sports, fashion, and what JD stands for.
- Professional, proactive, and solutions-focused leadership.
- Resilient and adaptable in high-pressure situations.
- Customer-centric with a focus on delivering the premium JD experience.
Why Join JD?
We strive to be a purpose-led, diverse, inclusive, and employee-owned organisation where everyone thrives. We welcome you to:
- Put people first in everything we do.
- Authentically represent customers and communities.
- Lead with innovation, embracing new technologies.
- Operate with relentless excellence.
Join a team that doesn't just sweat the small stuff—we build results. You’ll have the chance to grow, access development opportunities, and build your career at JD Sports.
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Amazing Benefits
As thanks for your hard work, we offer:
- Incremental holiday allowance for years of service.
- Staff discounts on JD products, across retail stores, and online.
- Store-shop and exclusive Colleague Bike Discount schemes.
- Discounted gym memberships (gear up, stay active).
- Programmes for personal development, including:
- Accredited apprenticeships.
- Lifecycle courses and leadership training.
- Commitment to fostering a balanced, supportive workplace where you’ll always be encouraged to excel.
About JD Group
Founded in 1981 as a single inspirational store in Northwest England, JD Group has grown into a global sports, fashion, and outdoor leader. From its London Stock Exchange listing in 1996, to its growth in the FTSE100, our ambitions and innovations are endless.
- Diverse portfolio of omni-channel, lifestyle-driven brands.
- Global expansion
- Vision to become the world's most trusted, dynamic retailer in sports and outdoors.
Apply Your Passion to JD
This is a people-centric, customer-driven, forward-thinking way to embed yourself in the retail motion—and to contribute to an industry on the cusp of even bigger achievements.
As part of a truly new generation organisation, you’ll help us strengthen our industry leadership, shape loyal customers, and lead in the stores you want to grow.
Whether you arrive with insights, enthusiasm or ambition, we’re here to leverage, honor, and reward every step of the journey. Join us, and together, we’ll kickstart the next chapter of JD Sports success.
Are you in?
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