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Assistant Manager
Assistant Manager – JD Sports
About the Role At JD Sports, we don’t just lead the game—we set the pace. As Assistant Manager, you’ll play a crucial role in supporting our Store Manager to drive results, develop talent, and elevate the customer experience, ensuring every store delivers the premium JD standard.
We’re a fast-paced, ambitious retailer building habits, not just selling sports fashion and outdoor gear. This role is your opportunity to lead confidently, shape a high-performing team, and make your impact in a world-class retail environment.
Job Overview
As an Assistant Manager at JD Sports, you are a key force behind your store’s success, supporting the front-line with leadership, operational excellence, and commercial focus.
This role demands confident leadership, strong commercial awareness, and the ability to inspire teams—delivering outstanding results through collaboration and collective effort. Your focus will be on:
- Upholding JD’s premium brand standards
- Driving sales performance and operational efficiency
- Building a motivated, high-performing team
Key Responsibilities
✅ Store Operations & Leadership
- Support the Store Manager in achieving sales targets and KPIs, ensuring daily store operations are aligned with business objectives.
- Guide and manage shop floor colleagues by allocating tasks, maintaining JD’s high service standards, and fostering a positive working environment.
✅ Commercial & Operational Excellence
- Coordinate core duties, including cash handling, inventory control, delivery processing, stock audits, and opening/closing routines.
- Escalate issues promptly to ensure operational efficiency while achieving pricing accuracy and timely restrictions.
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✅ Team Development & Coaching
- Provide real-time feedback and professional development opportunities as part of talent coaching.
- Reinforce JD’s Generic Standards and ensure consistent customer experience.
✅ Customer & Brand Focus
- Deliver premium JD service that reflects our customer-centric values.
- Maintain the store’s appeal and longevity as a dynamic leader within the team.
Person Specification
Required:
- Retail leadership experience (Assistant Store Manager, Supervisor, or equivalent) demonstrating readiness to support Store Manager leadership.
- Proven ability to drive sales growth and KPI achievement in a fast-paced environment.
- Confidence in interpreting data to inform commercial decision-making.
- Excellent communication, delegation, and conflict-resolution skills.
- Professional, proactive problem-solving under pressure.
Desirable:
- Passion for the JD brand, its vision, and the wider sports/fashion industry.
- Track record of working as part of a collaborative leadership team to enhance performance.
- Familiarity with digital retail tools and skills in process optimization.
- Industry-specific insights into direct marketing, anchor store management, or àmender trends equations.
Brand advocates, results-driven performers, and changemakers compete on leadership, ambition, and customer-first mindsets.
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What We Offer
Workplace Culture
✔ People-first values — JD is proudly inclusive, valuing everyone’s uniqueness to fuel creativity. ✔ Employee excellence programme — personal development, qualifications, and apprenticeships supported. ✔ Empowering leadership — involved in strategic discussions, encouraged to grow, and recognised for achievements.
Perks & Benefits
- Incremental holiday allowance (hardworking colleagues benefit together).
- Staff Discount (on qualifying purchases in JD Group stores & online).
- Exclusive Colleague Bike Discount Scheme (because great goods deserve great transport).
- Discounted gym memberships (for ever-active individuals).
- Personal & professional development — training programmes and JD-specific qualifications underway.
About JD Group
Founded in 1981 from a single store in Northwest England, JD Sports Fashion Plc has grown into a leading omni-channel retailer in sports fashion, outdoor gear, and gyms, now FTSE100-listed since 2019.
As innovators in retail, we blend digital reinvention with customer obsession, driven by dedicated colleagues worldwide. This is JD – born in 1981, crafting fashionable moments for sport.
Passionate about people-powered growth, customer relevance, and innovation, we seek colleagues who thrive in dynamic, inclusive cultures—to shape our mission of being a truly global leader.
Join JD. Build Now. 💥
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