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Assistant Manager
Assistant Manager at JD Sports – Jobs at JD Group
Established in 1981 with a single store in the Northwest of England, the JD Group is a leading omni-channel retailer of Sports Fashion, Outdoors and Gyms. JD Sports Fashion Plc, listed on the London Stock Exchange since 1996 and a FTSE100 company, continues to grow in the UK and internationally.
About JD
We want to be the leading global omnichannel retailer in the sports and outdoor industry. To be part of this, you’ll need to embody JD’s strategic goals of being a people-led, innovative and customer-focused organisation, delivering operational excellence while identifying new growth opportunities.
This is JD. Born in 1981. Built for now.
We sell more than just sneakers and outdoor gear. We set trends. We break boundaries. We build communities.
Whether on the shop floor, behind the scenes, or driving innovation — every role here helps shape the future of sport and outdoor industry. We’re fast-paced and fearless, celebrate authenticity, thrive on collaboration, and never stop pushing forward.
Bring your energy, ideas and personality to this team that values them every day. This is your moment. This is JD. Are you in?
Role Overview: Assistant Manager
At JD Sports, we don’t just lead the game — we set the pace. As Assistant Manager, you’ll:
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- Support the Store Manager in driving results.
- Develop your team to ensure the store delivers premium JD standards daily.
- Step up, lead with confidence, and shape a high-performing team in a fast-paced, world-class environment.
Key responsibilities include:
Driving Performance
- Support the Store Manager in achieving sales targets and KPIs.
- Actively contribute to the store’s financial success and growth.
Leading a Team
- Motivate, guide and uplift team members on the shop floor.
- Allocate tasks efficiently, maintain high-level service delivery, and ensure adherence to JD standards.
- Offer real-time coaching and reinforce store priorities alongside the Store Manager.
Operational Excellence
- Uphold presentation standards, pricing accuracy, tidy displays, and a safe working environment.
- Carry out core tasks such as cash handling, till checks, deliveries, stock audits, and opening/closing routines — raising any issues promptly.
Required Experience and Skills
- Retail leadership experience: Proven ability in Assistant Store Manager or Supervisor roles, showcasing readiness to support leadership.
- Leadership skills: Ability to guide, develop, motivate staff and reinforce store goals effectively.
- Commercial acumen: Strong ability to interpret sales data and KPIs to drive performance.
- Top-tier communication: Strong interpersonal skills to support colleagues and ensure professional customer interactions.
- Retail expertise: Track record of leading teams toward KPI success in a fast-paced environment.
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Desirable Attributes
- Passion for retail, sport, fashion, and representing JD’s brand.
- A proactive, solutions-driven leader with resilience under pressure.
- Customer-first mindset, focused on delivering the best-in-class JD experience.
Culture and Benefits
We create an inclusive, empowering environment. At JD, we celebrate diversity and positivity, valuing everyone’s contributions regardless of background.
Our core values include:
- Putting people first.
- Digital innovation.
- Deep customer understanding.
- Operational excellence.
As an Assistant Manager, your role is integral to the growth of JD’s success.
Benefits We Offer:
- Staff Discount on JD Group and member brands in-store and online.
- ExclusiveColleague Bike Discount scheme.
- Discounted Gym memberships.
- Incremental Holiday Allowance.
- Personal development opportunities, including Apprenticeships & certifications.
Join JD and be part of an inclusive, ambitious organisation where every day is about making a difference. Your impact matters. Get in touch!
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