Hawke Optics
Assistant Marketing Executive
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About Hawke Optics
Hawke Optics is a leading manufacturer of precision optics, supplying high-quality riflescopes, binoculars, spotting scopes, and accessories to customers worldwide. Known for innovation, reliability, and value, Hawke serves outdoor enthusiasts, hunters, and professional users across global markets.
Role Overview
We are seeking a proactive and detail-oriented Assistant Marketing Executive to support the delivery of Hawke Optics’ marketing strategy. This role is ideal for someone early in their marketing career who is eager to gain hands-on experience across digital, content, and campaign execution within a fast-paced, product-focused environment.
This role is heavily focused on content creation, platform management, and audience engagement. You’ll be responsible for planning, creating, and publishing content, responding to customers, working with influencers, and helping drive growth across channels including YouTube, Facebook, Instagram, and LinkedIn.
Key Responsibilities
Social Media Management
- Manage and maintain multiple social media accounts across:
- YouTube (2 channels)
- Facebook (3 pages)
- Instagram (3 accounts)
- Plan and schedule content using a structured content calendar
- Ensure consistent posting, tone of voice, and brand alignment across all platforms
- Monitor inboxes and comments, responding to customer queries and engaging with the audience
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Influencer & Community Management
- Identify and build relationships with relevant influencers and creators
- Coordinate product seeding and collaborations
- Manage influencer activity and ensure content delivery aligns with brand goals
- Support community growth and brand advocacy
Paid Social & Digital Advertising
- Assist with the setup and management of Meta Ads (Facebook & Instagram)
- Support digital advertising campaigns across relevant platforms
- Monitor performance and suggest improvements based on results
Market & Competitor Research
- Conduct research on market trends, competitors, and customer behaviour
- Provide insights to support marketing strategy and product positioning
Events & Trade Shows
- Support the organisation and execution of trade shows, exhibitions, and events
- Assist with logistics, materials, and post-event follow-up
Administrative Support
- Maintain marketing calendars, asset libraries, and documentation
- Support budget tracking and supplier coordination
Skills & Experience
Essential:
- Experience managing social media accounts for a brand or business
- Strong understanding of platforms including YouTube, Instagram, Facebook, and LinkedIn
- Confident in creating and editing content (video and static)
- Good written communication skills and attention to detail
- Organised and able to manage multiple accounts and deadlines
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Desirable:
- Experience with Meta Ads Manager or paid social campaigns
- Familiarity with video editing tools (e.g. Premiere Pro, CapCut, Final Cut)
- Understanding of YouTube growth and optimisation
- Interest in outdoor sports, shooting, hunting, or optics
Personal Attributes
- Enthusiastic and willing to learn
- Creative with a practical mindset
- Able to manage multiple tasks and meet deadlines
- Team player with a collaborative approach
- Adaptable in a fast-moving environment
What We Offer
- Opportunity to develop within a globally recognised brand
- Hands-on experience across multiple areas of marketing
- Supportive team environment
- Competitive salary (dependent upon qualifications and experience)
- Company bonus scheme
- Onsite Parking
Benefits:
- Company pension
- On-site parking
Please include a copy of your CV and a covering letter with your application.
Job Type: Permanent
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