XML International
Assistant Marketing Manager
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Assistant Marketing Manager - Full Funnel Marketing
Hybrid | Chester, Halifax or Bristol | Fixed Term Contract
About the Role
We are partnering with a leading global financial services organisation to recruit a Full Funnel Marketing Manager to support the delivery of customer lifecycle marketing initiatives across the customer journey.
This role will play a key part in developing and executing customer marketing strategies that drive acquisition, onboarding, engagement, retention and long-term customer value. Working within a collaborative, cross-functional environment, you'll help deliver innovative marketing initiatives, optimise customer experiences and contribute to the ongoing evolution of marketing capabilities.
This is an excellent opportunity for an experienced marketing professional who enjoys combining creativity, data and commercial thinking to deliver measurable business outcomes.
Key Responsibilities
- Support the development and execution of customer lifecycle marketing strategies across the full customer journey.
- Deliver integrated, multi-channel marketing campaigns focused on customer acquisition, onboarding, engagement, retention and cross-sell opportunities.
- Collaborate with stakeholders across Marketing, CRM, Digital, Product, Data, Analytics and Technology to deliver customer-focused initiatives.
- Identify opportunities to improve customer journeys through data-driven insights, testing and optimisation.
- Support the delivery of marketing innovation by experimenting with new channels, technologies and customer engagement approaches.
- Analyse campaign performance and provide recommendations to improve customer outcomes and commercial performance.
- Ensure successful transition of scalable marketing activity into ongoing operational delivery.
- Support project planning, delivery governance and workflow management within Agile environments.
- Manage campaign risks, budgets and delivery timelines while maintaining high standards of governance and compliance.
- Stay informed of emerging marketing technologies, consumer trends and industry best practices.
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Skills & Experience
We're looking for someone with experience delivering customer-focused marketing strategies within a complex, fast-paced organisation.
Essential
- Experience delivering Customer Lifecycle Marketing (CLM) or Full Funnel Marketing strategies.
- Strong understanding of customer acquisition, onboarding, engagement, retention and loyalty programmes.
- Experience managing integrated marketing campaigns across multiple digital and offline channels.
- Strong analytical skills with the ability to interpret campaign data and translate insights into actionable recommendations.
- Experience working with CRM platforms and customer marketing programmes.
- Excellent stakeholder management and communication skills.
- Experience working within Agile project delivery environments.
- Strong commercial awareness and customer-centric mindset.
- Excellent organisational and project management skills.
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Desirable Experience
- Financial Services, Banking or Payments industry experience.
- Customer Journey Mapping.
- Marketing Automation.
- Personalisation strategies.
- Performance Marketing.
- Growth Marketing.
- CRM platforms.
- Jira, Workfront or similar workflow management tools.
- Marketing Analytics and reporting.
- Customer segmentation and targeting.
What You'll Bring
You'll be someone who enjoys working collaboratively across multiple teams, thrives in a fast-moving environment and is passionate about delivering exceptional customer experiences. You'll be commercially minded, naturally curious and comfortable balancing strategic thinking with hands-on delivery. You'll use data and customer insight to inform decisions while continuously looking for new ways to improve marketing effectiveness.
Why Apply?
This is an opportunity to join a high-profile customer marketing programme within a leading financial services organisation, helping shape how millions of customers engage with market-leading financial products and services. You'll work alongside experienced marketing, product and technology teams on initiatives that directly influence customer growth, engagement and long-term business performance.
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