Digital Tonic | Digital, eCommerce & Marketing Recruitment
Assistant PR Manager
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We're partnering with one of Britain's most recognisable luxury fashion brands, a business that has successfully combined heritage craftsmanship with modern, digital-first marketing to become one of the fastest-growing names within premium womenswear. With an exceptional reputation, a loyal customer base and ambitious international growth plans, this is an exciting opportunity to join a brand that's continuing to invest heavily in both its people and its global presence.
This is a fantastic opportunity for an experienced PR professional to join a high-performing marketing team and play a key role in elevating the brand across the UK and international markets. Working across media relations, influencer marketing, celebrity partnerships and high-profile events, you'll help shape the brand's public profile whilst collaborating with some of the biggest names across fashion, lifestyle and the equestrian world.
We're ideally looking for someone with previous experience within luxury fashion, premium lifestyle or consumer brands who has developed strong relationships across the media and influencer landscape.
The Role
Reporting into the PR Manager, you'll support the delivery of the brand's PR strategy, helping to increase visibility through media coverage, influencer collaborations, celebrity dressing opportunities and exciting brand partnerships.
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This is a broad and varied role spanning traditional PR, influencer marketing, events and brand activations. You'll build relationships with journalists, stylists, influencers and key industry contacts whilst managing press outreach, coordinating gifting campaigns and supporting high-profile launches, collaborations and sponsorship activity.
You'll also play an important role in delivering some of the brand's flagship events, from product launches and press days through to major equestrian events and luxury lifestyle activations. Alongside campaign delivery, you'll work closely with colleagues across marketing, creative, retail and e-commerce, ensuring PR activity aligns with wider business objectives and brand campaigns.
Success in this role will be measured through increased media coverage, impactful influencer partnerships, successful event delivery and continued growth of the brand across both UK and international markets.
Skills and Experience
- Previous experience within PR, ideally within fashion, luxury, lifestyle or premium consumer brands
- Strong understanding of media relations, influencer marketing and celebrity partnerships
- Experience managing PR campaigns, product launches or brand activations
- Excellent communication and relationship-building skills, with the confidence to engage with journalists, influencers and key stakeholders
- Highly organised with the ability to manage multiple projects within a fast-paced environment
- Commercially aware, with the ability to measure campaign performance and identify new opportunities
- Experience working cross-functionally with marketing, creative and commercial teams
- Knowledge or passion for the equestrian world would be advantageous but isn't essential
- A proactive, adaptable and self-motivated approach with a genuine passion for luxury brands and storytelling
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Benefits
This is an opportunity to join one of the UK's most exciting luxury fashion brands during an exciting period of continued growth. You'll work alongside an experienced marketing team, gain exposure to high-profile campaigns, celebrity partnerships and major events, whilst developing your career within a business that genuinely values creativity, collaboration and innovation.
Alongside a competitive salary, you'll have the opportunity to work with an iconic British brand, gain international exposure and play a visible role in shaping the next stage of its growth.
Sound Good?
If you're passionate about PR, luxury brands and building impactful media and influencer campaigns, and you're looking for an opportunity to join one of the UK's fastest-growing premium fashion businesses, we'd love to hear from you.
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