Department: Retail EMEA

Location: Regents Street, London, England, UK

Description

Assistant Store Leader – Customer Experience

SKIMS is a solutions-oriented brand creating the next generation of underwear, loungewear, and shapewear.

We set new standards with our game-changing product and are a driving force within pop culture. As an Assistant Store Leader focused on Customer Experience, you will partner closely with the Store Leader to elevate every guest interaction and ensure our high standards for service are consistently met. You support creating moments that make customers feel valued, seen, and confident.

This role offers a unique opportunity to lead the frontline of our retail experience while driving team performance and sales. You coach and inspire the team to deliver elevated service in a high volume environment, all while maintaining a focus on business goals.

Responsibilities

• Lead the store with a Customer Obsessed mindset, setting the tone for warm, inclusive, and authentic customer experiences that reflect SKIMS mission and values.
• Own the sales floor by proactively engaging with customers, supporting Supervisors and Team Members, and driving conversion through our selling behaviors.
• Drive sales results by coaching your team on product knowledge, personalized styling, and consultative selling techniques—using data and KPIs to identify opportunities and celebrate successes.
• Share specific, in the moment coaching and feedback to your team to sharpen their skills, boost confidence, and elevate the customer experience. You Inspire Yourself & Others by leading from example.
• Use Operational Agility to balance urgency while maintaining an elevated floor experience during peak traffic moments, making smart decisions on team zoning, floor coverage, and customer engagement.
• Set clear behavior expectations and motivate your team to exceed daily and monthly sales targets, aligning all actions with the broader business goal to Drive Results.
• Lead by example on the sales floor, staying visible, approachable, and proactive. Whether you are zoned as the Sales Captain or not, you spot challenges early and provide immediate support to your Supervisors, Team Members, and customers.
• Foster a culture of Learning Agility by encouraging open dialogue, feedback, and ongoing development.
• Partner with your Store Leader and ASL team to analyze sales data, identify trends, and adjust strategies quickly to maximize productivity and profitability.
• Ensure the store environment is always welcoming, well maintained, and visually presentable to support an elevated customer experience from beginning to end.
• Communicate transparently and consistently with your team to build trust, accountability, and ownership of the customer experience and store performance.
• Recognize and reward behaviors and achievements that contribute to a high performing culture that puts customer at the forefront.