Assistant Store Leader (Visual /Product) - Regent St London

Department: Retail EMEA

Location: Regents Street, London, England, UK

Description

Assistant Store Leader – Product

SKIMS is a solutions-oriented brand creating the next-generation of underwear, loungewear, and shapewear. We set new standards with our game-changing product and are a driving force within pop culture. As an Assistant Store Leader of Product, you will work closely with the Store Leader to ensure the store is operationally sound, business results are achieved, and our product is brought to life through elevating and captivating merchandising, and intentional customer experiences.

In this role, you’ll lead all visual merchandising execution and product flow, while also delivering results through day to day leadership on the sales floor.

Responsibilities

• Own the visual merchandising strategy and execution in partnership with the Store Leader and ensure all product displays are elevated, cohesive, and aligned with the SKIMS brand and business goals.
• Lead with a Customer Obsessed mindset by supporting the floor layout and product storytelling though innovation, inclusivity, personalized styling, and putting the customer at the center of everything we do.
• Use product and store reporting to Drive Results through merchandising decisions. Identify top performers and underperformers and adjust product flow and placement to increase productivity and sell through.
• Ensure the floor is always zoned for upholding the customer experience and being visually shoppable. Monitor size integrity and replenishment, and support the back of house with alignment on product strategy.
• React quickly to trends and business needs and empower the team to re-merchandise in the moment.
• Maintain store standards of Operational Excellence by ensuring the floor is clean, organized, signed correctly, and merchandised with intention.
• Support execution of all product moves, visual updates, and floor sets including mannequins, windows, and signage.
• Lead and train Team Members on visual best practices, styling, product knowledge, and new campaign launches.
• Be the product expert in the store and build a team of strong product storytellers and ensure all Team Members are confident speaking to the fit, function, and fabric.
• Coach to selling behaviors on the floor and help Team Members connect product features with the customer needs in a seamless and authentic way.
• Support consistent Learning Agility by giving visual and styling feedback, and helping the team develop their eye for product placement and presentation.
• Communicate cross-functionally with HQ VM and allocation partners to share feedback on assortment, product opportunities, and visual tools.
• Oversee visual tools, supplies, and display inventory, ensuring all elements are functional, current, and available for daily execution.
• Bring a strong floor presence during peak business hours—zoning the team with intention, coaching in the moment, and leading service through pace, polish, and presence.
• Support overall store goals with strong alignment to KPIs, conversion, and guest satisfaction.
• Collaborate with leadership to plan, execute, and evolve product-focused store actions, including launches, capsule drops, and marketing rollouts.
• You Inspire Yourself & Others by creating a culture of elevated standards, purposeful feedback, accountability, and a shared ownership of the customer experience.