How your CV stacks up
Upload your CV to see how well it fits this job role
?%
Assistant Store Manager
Starting date: September/October 2026
About Us
At the crossroads of fashion and sport, Lacoste creates and liberates movement. Both universal and timeless, the brand transcends cultures and generations, elevating the crocodile as a rallying sign.
An iconic French brand present in nearly 100 countries, Lacoste stands out for its unique know-how in each of its areas of expertise, from garment factory to omnichannel distribution. At Lacoste, elegance goes beyond style. This elegance guides all of its actions and its social and environmental commitments.
Working at Lacoste is belonging to a community of 8,500 employees on the move to build the future. Committed to making equal opportunities a reality and to revealing potential, the company brings together talents from all walks of life, embracing their differences.
Lacoste is one of the inspiring brands driven by passionate people within the MF Brands Group, alongside Aigle, Gant and Tecnifibre (https://mf-brands.com/).
As an Assistant Manager you will act as a brand ambassador; engaging with customers, drive sales and always #Playasoneteam.
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
Responsibilities
Lead, Inspire & Develop the Team: Support the Store Manager in coaching, motivating, and developing the team, fostering a positive and high-performing environment. Drive Sales & Business Performance: Lead by example on the shop floor, monitor KPIs, and support commercial initiatives to achieve sales targets and business objectives. Deliver an Exceptional Customer Experience: Champion the Lacoste customer journey by ensuring outstanding service standards and creating memorable experiences for every customer. Support Operational Excellence: Assist with the smooth day-to-day running of the store, ensuring company procedures, HR processes, and performance management practices are consistently followed. Maintain Brand & Visual Standards: Embrace and uphold high standards of visual merchandising, ensuring the store environment reflects the premium Lacoste brand image.
Reward and Benefits:
Competitive salary Competitive Commissions Scheme 28 days annual leave entitlement inclusive of bank holidays Up to 65% off Lacoste products Employee Assistance Programme Uniform Allowance
Get help with your application
Your very own career expert that helps elevate your application to the next level.
Desirable Criteria
Share the same values: Play as One Team | Play with Elegance | Play by Daring | Play with Tenacity Strong Leadership Potential: A natural leader who inspires others, leads by example, and enjoys coaching and developing team members. Commercially Driven: KPI-focused with a strong understanding of sales performance and a proven ability to contribute towards achieving targets. Excellent Communication & Team Spirit: Strong communication skills with the ability to collaborate effectively and support the team through both successes and challenges. Passionate & Ambitious: Dedicated, enthusiastic, and committed to delivering excellence, with a genuine desire to learn, grow, and progress within the business. Customer & Service Focused: Passionate about retail and customer experience, with the ability to build relationships and deliver exceptional service at every opportunity.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills
Location