Nike
Assistant Store Manager - (Assistant Head Coach) - Bicester
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Assistant Store Manager - (Assistant Head Coach) - Bicester
Join the NIKE Family: Assistant Head Coach (UK) – Help Shape the Future of Retail
About the Role at NIKE
We’re building the world’s best retail team—one built by YOU.
Your new job title will be Assistant Head Coach, a role that goes beyond retail. You’ll take charge of shaping an exceptional shopping experience while empowering your team to deliver excellence at every customer interaction.
As an Assistant Head Coach, your influence drives:
- Performance and sales expectations
- Store-level strategy aligned with NIKE’s mission
- Transformation to a more efficient, inclusive, and engaging NIKE retail experience
In this exciting role, you’ll help deliver sustainable growth by building a strong, motivated, and customer-focused team.
Responsibilities: Your Scope & Impact
As Assistant Head Coach, your focus is transformational:
✅ Leadership & Team Development
- Work alongside the Head Coach (Store Manager) to foster a coaching culture.
- Recruit talent, develop capabilities, and measure performance to build a high-performing team.
- Foster an inclusive workplace where Diversity, Equity & Inclusion (DE&I) is a priority.
- Reduce staff turnover through exceptional support and engagement strategies.
✅ Operational Performance & Excellence
- Collaborate on strategic initiatives to drive revenue growth, maximize service quality, and exceed targets.
- Streamline processes—optimizing inventory, service delivery, and operational efficiency.
- Implement data-driven insights to refine sales strategies, personalize experiences, and increase productivity.
✅ Consistent Delivery
- Ensure the store adheres to NIKE’s rigorous standards and guidelines.
- Drive compliance through commercial excellence, retail execution, and athlete engagement.
- Oversee key areas such as Commercial, Athlete, and Consumer Experience teams.
✅ Insights & Reporting
- Produce regular reports on store performance, market trends, and customer insights to inform strategic decisions.
- Work closely with corporate partners to identify synergies and best practices.
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✅ NIKE Forward Strategy
- Support the Head Coach in executing NIKE’s business strategy, including sustainability, membership programs, and digital transformation.
What We Offer: Your Benefits
At NIKE, we invest in people who drive the brand forward.
🌟 Commercial Success
- Market-aligned salary with regular performance-based bonus programme.
- Tiered benefits, tailored incentives and career progression aligned with market trends.
💷 Commercial Savings & Rewards
- 25% discount on all NIKE products and apparel for in-store and online purchases.
🏦 Security & Growth
- A pension scheme + share plan to support long-term financial growth.
- Holistic benefits package for you and your family, including savings initiatives.
📚 Development
- Accessible training across sales techniques, NIKE product knowledge, and leadership skills.
- Regular opportunities for career advancement.
⏰ Flexibility & Work-Life Balance
- Role offers flexibility to include evenings and weekends with fair working conditions.
💪 Workplace Culture
- A high-energy, innovative, and supportive environment focused on motivating excellence.
- Employee dress code that represents NIKE’s brand values, fostering a united team spirit.
- Accecess to supportive employee networks including Alpha Guard (diversity and inclusion advocacy).
🏃 Engagement & Recognition
- Opportunity to represent NIKE at high-level internal events and partner collaborations.
- Employee assistance program connecting you to mental wellness resources and fitness programs.
🏆 Deeper Connections
- Access to exclusive NIKE moments, insider perspectives, and professional development events.
- Optional health perks, including fitness budgeting and wellbeing support.
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What You Bring: Your Profile
To thrive as an Assistant Head Coach, you need:
🔹 A relentless love for NIKE and sport
- Your passion for NIKE products, culture, or athleticism drives the success of the team.
🔹 Retail & Leadership Experience
- Confirmed retail operations & management experience is essential.
- Demonstrated track record of developing and influencing teams toward excellence.
🔹 Crafted Customer Service
- Outstanding interpersonal skills to transform shopper experiences through coaching and role models.
- Ability to work carefully with special customers while scaling delivery.
🔹 Communication & Flexibility
- Crisp, consistent, and engaging communication across stakeholders.
- Open to working flexible hours—including weekends and evenings to support store operations.
🔹 Competencies in Demand
- Strong administrative skills with a data-driven approach to success.
- Problem-solving attitude to drive results effectively in an ever-evolving retail landscape.
Ideal Experience & Qualifications
- Formal qualification in retail management, business or equivalent is a plus.
- Skills in Retail Operations combined with Leadership and Coaching strengths.
- Understanding of Sales techniques and customer journey optimization.
Note: Relocations are not available for this role. Applicants must already reside in the UK.
Why Work at NIKE Today?
We go beyond just hiring – we create journeys tailored to your ambition. From the store floor to branding, sales, and beyond, we equip you to make sports accessible for all, while championing innovation.
Embrace the culture that defines fitness and excellence.
At NIKE, we adhere to providing a transparent and inspired job experience. As an applicant, you can expect clarity at every stage.
Ready to inspire, lead, and grow with NIKE?
Apply now to become Assistant Head Coach at NIKE Retail!
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