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Assistant Store Manager - Fashion Retail (London, UK)
Urban Revivo, a fashion brand under the FMG Group, is seeking a commercially minded Assistant Store Manager to support our Covent Garden store in London.
In this role, you will work closely with the Store Manager to drive sales performance, maintain operational excellence, and deliver a strong customer experience. We are looking for a proactive leader with solid commercial awareness and strong product understanding and someone who can identify best sellers, respond quickly to slow-moving stock, and adjust merchandising strategies to maximise sell-through and profitability.
You will support the leadership and development of the team, contribute to achieving sales targets, and ensure brand standards are consistently upheld. This is an excellent opportunity for a results-driven retail professional to grow with URBAN REVIVO in a key London location.
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Key Responsibilities:
- Sales & KPI Achievement: Support the Store Manager in driving store performance by monitoring key KPIs, analysing sales trends, and implementing clear action plans to maximise sales and profitability.
- Team Leadership & Development: Lead and motivate the team to deliver high service standards and strong sales results. Provide regular coaching and feedback to build a confident, performance-driven culture.
- Operational Excellence: Ensure smooth day-to-day operations, including opening and closing procedures, cash handling, health and safety compliance, and loss prevention.
- Stock & Merchandising: Monitor product performance and support effective stock control. Maintain high visual merchandising standards and adjust product placement in line with commercial priorities and trading trends.
- Customer Experience: Lead by example on the shop floor, champion a customer-first approach, and handle customer queries professionally and efficiently.


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What We’re Looking For:
- Passion for fashion retail and an understanding of current industry trends
- Minimum 3 years of experience in fashion retail management
- Strong knowledge of stock management, visual merchandising, and team leadership
- Ability to analyse sales data and implement commercial strategies
- A proactive and organised approach with excellent problem-solving skills
Why Join URBAN REVIVO?
- Exciting career growth opportunities in a leading fashion retailer
- Competitive salary with performance-based bonuses and commission
- Generous staff discount on the latest collections
- Extra allowances and incentives
If you're passionate about fashion and ready to take the next step in your retail career, apply now and be part of URBAN REVIVO’s journey in the UK market!
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