BT Group
Associate Creative Director (In-House Creative Agency)
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Associate Creative Director (In-House Creative Agency)
Associate Creative Director (In-House Creative Agency)
Job Function: Brand and Marketing Location: GBR-London (BTHQ One Braham) – Hybrid (3 days office, 2 days remote) Salary & Benefits: Competitive (advertised salary unavailable; tailed benefits package) Req ID: 60299 Posting Dates: 02/07/2026 – 16/07/2026 Division: Consumer
About The Role
As Principal Creative, you’ll lead the creative vision for one of BT Group’s key brands, shaping all touchpoints from concept to execution. Responsible for:
- Setting creative standards, overseeing quality, and championing bold ideas
- Guiding a team of designers, copywriters, and digital designers
- Championing brand-first approaches that drive impactful, customer-centred work
This role demands a visionary leader who thrives on delivering standout campaigns, delivering insights, and fostering a culture of creative excellence.
What You’ll Be Doing
Strategic & Conceptual Direction
- Collaborate with strategists to translate briefs into commercially sound, creatively compelling solutions
- Balance requirements for execution efficiency with mechanical innovation
Creative Development & Execution
- Take ownership of the integrated campaign vision across all formats:
- TV, digital video, social, print, outdoor, retail, and experiential
- Personally contribute via writing, art direction, or conceptualising as needed
- Multiply impact through channel-aware ideation and scalable, repeatable designs
Brand Ownership & Quality
- Act as the final quality gatekeeper to ensure deliverables meet brand DNA and commercial goals
- Maintain brand-mindset positioning, leveraging category-specific insight to differentiate
- Develop and enforce standards that elevate the customer experience
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Team Leadership & Mentorship
- Foster excellence by setting direction, guiding progress, and offering regular feedback
- Develop team members with tailored growth opportunities and safe creative risk-taking space
- Cultivate a culture of collaboration and innovation-as-a-default
Stakeholder Presentation & Advocacy
- Confidently sell creative ideas to senior leaders, articulating rationale and justifying decisions
- Bridge gaps between creative ambition and client expectations
Client & Cross-Team Relationships
- Build trust-based relationships with stakeholders, including Account Managers and Strategists
- Align on briefs, strategy, vision, and creative criteria through diplomacy
- Manage conflicts by championing bold ideas with reasoned backing
Creative Innovation & Forward Thinking
- Stay ahead of emerging trends, technology, and AI-driven tools
- Break norms while balancing calculated risk-taking with commercial necessity
- Voraciously curate disruptive ideas backed by sophisticated execution
Essential Requirements
- Proven senior creative or creative leadership experience from agencies or in-house environments
- Track record of leading creative teams
- Portfolio demonstrating campaign ideas that bridge strategically-driven concepts and execution across multiple channels
- History of producing brand impact with aligned business outcomes
- Experience with stakeholders at senior levels, including clients
- Background in major consumer brands, preferably telecommunications or tech
- Ability to drive integrated campaigns for execution
- Track record of mentoring junior creatives
Desirable (But Not Mandatory)
- In-house or brand-side creative experience
- Familiarity with telecoms brands or B2C sectors
- Award-winning recognition (D&AD, Cannes etc.)
- Cross-domain expertise in brand and performance creative
- Digital-first and rapid-content creation experience
- Curious pragmatic approach to agile workstreams
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Our Package
Our tailored benefits support your growth, health, balance and lifestyle. Core packages include:
Health & Family
- Private healthcare for you and dependents
- 24/7 hosted GP access
- Up to 2 weeks paid carers' leave
Financial & Rewards
- Market-leading pension scheme (5% of you, 10% from BT)
- 15% annual bonus on target (NZD)
- Company car option (or cash alternative)
- 2% vigour on salaries through the business and relevant charitable contributions
- Holiday Scheme - up to 10 days incrementally
Family Support
- Tier 1 equalised leave post-parental or adoption:
- 18 weeks full pay + 8 weeks half pay
Convenience & Discounts
- EE/BT product discounts (mobile, broadband)
- Flexible options when adding/divesting benefits
BT Group Overview
As one of the UK's leading communications groups, BT Group’s strategic purpose is "to connect for good!" Think widely supported brands such as EE, Openreach, BT, and Plusnet.
Why Join Us Now?
- Current Phase: Transitioning away from network infrastructure to smart, efficient operations
- Driven by: Clear goals to take experiences, process and digital focus
- Our Values: Customer-first challengers, united by connectedness, passion, and collaborative streak
Join a transformative business that continues to shape their industry:
- Easily opinion and influence around growth visions
- Participate in bold strategies of future innovation especially through AI integrated approaches
- Work at the core of an industry with broad public impact
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