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Influencer

Associate Creative Strategy Director- FTC

City of Westminster
Posted 22 days ago
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Who are we?

Influencer is a global creator marketing agency on a mission to shape the future of marketing by humanizing brands. By placing creators at the center, the agency delivers creator-first solutions across creative, media, and commerce that connect brands with audiences through insight-driven creator campaigns built to stop the scroll and drive measurable impact.

Founded in 2015 by YouTuber-turned-entrepreneur Caspar Lee and entrepreneur Ben Jeffries, Influencer is the world’s largest independent creator marketing agency - powered by a unique ecosystem of proprietary technology, platform partnerships, and longstanding talent relationships.

As an Official Global Marketing Partner of TikTok, YouTube, Pinterest, Snap, Meta, and Twitch, Influencer delivers bespoke, enterprise-level solutions powered by Waves, its AI-driven operating system. From concept to conversion, the agency blends human instinct with platform intelligence to drive measurable outcomes across the full funnel - from brand perception to performance and sales.

With 200+ team members speaking 30 languages across North America, Europe, and the Middle East, Influencer has delivered 6,000+ campaigns for leading brands including Spotify, SharkNinja, Google, Nike, Disney, and Coca-Cola.

Job title

Associate Creative Strategy Director

Reporting of the role

This role reports to the Creative Strategy Director

Overview of the job

As Associate Creative Strategy Director, you will play a pivotal role in shaping and selling creator-first strategic thinking that drives exceptional work for some of the world's leading brands. Sitting at the intersection of strategy, creativity, culture, and creators, you'll lead the development of insight-led responses to client challenges, turning complex business objectives into platform-native creative solutions that audiences want to engage with, creators are excited to make, and clients are eager to buy.

This is a hands-on leadership role for a strategic thinker with a creative soul. You'll inspire teams, elevate creative output, and champion the role creators play in building meaningful connections between brands and consumers across social platforms.

3 best things about the job

  • Shape the future of creator marketing
    • You'll have the opportunity to influence how some of the world's biggest brands show up in culture by developing creator-first strategies that drive genuine impact beyond vanity metrics.

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I’m in my final year doing Economics and I don’t know whether to apply for grad schemes now or do a masters first. What do you think?

Honest answer — it depends on where you want to end up. A lot of top grad schemes (Big 4, civil service, banking) don’t need a masters. Let’s look at the ones you’d be competitive for now, and we can decide if a masters actually adds anything.

Also worth knowing: most autumn 2026 applications are open now. Timing matters more than you think.

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Graduate Consultant — 2026 Scheme

PwC·London, UK
£35,000/yr

Why you're a good match

Strong

Your economics background and your summer at a regional bank line up with what PwC looks for on the consulting scheme. Applications close in four weeks.

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Why you're a good match

You’ve got the grades and the economics background, and your bank internship is exactly the experience this scheme looks for. Apply soon — deadlines close within the month.

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Your summer at the bank plus your econometrics coursework map directly to the day-one responsibilities on this scheme — client modelling, market briefings, and deal support.

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  • Lead high-profile pitches and creative responses

    • You'll play a central role in crafting and presenting bold, innovative strategic narratives and campaign ideas that help win new business and strengthen existing client partnerships.
  • Work at the intersection of strategy, creativity, and culture

    • No two days are the same. You'll collaborate with talented teams across Creative, Client Services, Talent, and Media, turning cultural insights and creator behaviours into breakthrough work that resonates globally.

Measures of success

  • Built strong relationships across the Creative Strategy team and wider agency
  • Developed trusted partnerships with key stakeholders and established yourself as a go-to strategic leader within the business.
  • Led the development of compelling creator-first strategic responses
    • Successfully contributed to pitches, proactive opportunities, and client projects by delivering insight-led strategic thinking that inspires creative excellence.
  • Embedded Influencer's strategic approach and methodologies
    • Become confident in our tools, frameworks, and ways of working, using them to deliver consistent strategic excellence across projects.
  • Earned credibility with clients and internal teams
    • Facilitated workshops, presented strategic recommendations, and influenced decision-making through clear, compelling communication.
  • Elevated the quality of creative and strategic output
    • Brought fresh thinking, cultural curiosity, and creator expertise that enhances the effectiveness and impact of our work.

Roles & responsibilities:

  • Lead the development of insight-led, creator-first strategic responses to client briefs, pitches, and proactive opportunities.
  • Translate complex brand and business challenges into clear strategic narratives and platform-native creative opportunities.
  • Collaborate closely with Creative, Client Services, Media, and Talent teams to develop integrated campaign solutions.
  • Facilitate strategy, ideation, and creative workshops internally and with clients to unlock innovative thinking.
  • Mentor and support junior strategists, fostering a culture of collaboration, creativity, and strategic excellence.
  • Present strategic recommendations and creative concepts confidently to senior stakeholders and clients.
  • Stay at the forefront of social, creator, platform, and cultural trends, identifying opportunities that drive innovation and effectiveness.
  • Contribute to the ongoing evolution of Influencer's strategic offering, methodologies, and thought leadership.

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What you will need:

  • 5–7 years' experience in a Strategy, Creative Strategy, or similar role within a creative, digital, social-first, or creator-focused agency.
  • A creator-first mindset, with a deep understanding of creator culture, social platforms, and what drives meaningful audience engagement.
  • Proven experience developing and selling creative strategy that balances brand objectives, audience insights, and platform behaviours.
  • Strong leadership and stakeholder management skills, with experience influencing cross-functional teams and senior clients.
  • Experience facilitating workshops, strategic planning sessions, and collaborative ideation processes.
  • Exceptional communication and storytelling abilities, with confidence presenting complex ideas in a compelling way.
  • A proactive, highly organised approach with the ability to manage multiple priorities and drive momentum across projects.
  • The ability to think both strategically and tactically, moving seamlessly between big-picture narratives and executional detail.
  • A naturally curious mindset with a passion for brands, culture, communications, and the evolving creator economy.

A few of our core benefits:

  • Private Healthcare through Vitality
  • Wellbeing support through Vitality including EAP & Mental Health cover
  • 25 days of Annual Leave (+ Bank Holidays which can be flexed to your needs)

For more information on our benefits, perks and what makes us unique, please visit our website here.

At Influencer, we’re committed to cultivating an environment that promotes diversity, equity and inclusion. We promote DEI in our workplace and are a global community who believe our unique qualities should be celebrated. We want everyone at Influencer to bring their authentic selves to work everyday, irrespective of age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We are committed to embedding Diversity, Equity & Inclusion into everything we do at Influencer, making it part of our culture. All we ask is that you have a passion for Influencer Marketing and a desire to be a part of one of the fastest growing companies within this exciting industry.

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Skills

Creative Strategy
Creator Marketing
Stakeholder Management
Workshop Facilitation
Storytelling
Strategic Planning
Client Relationship Management
Trend Analysis
Campaign Development
Leadership
Cross-functional Collaboration
Platform-native Content Strategy

Location

City of Westminster, England, United Kingdom

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