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Associate Sales Director - eCommerce (DTC) | London | Hybrid
Are you an experienced eCommerce leader with a passion for driving Direct-to-Consumer (DTC) growth? Our client, a global consumer brands business, is looking for an Associate Sales Director - eCommerce to lead the online strategy for a portfolio of internationally recognised lifestyle and consumer brands across the EMEA region.
This is an exciting opportunity to take ownership of DTC strategy, lead a high-performing cross-functional team, and shape the future of digital commerce within a growing international organisation.
📍 Location
London (Hybrid – 3 days per week in the office)
Permanent, Full-Time
The Opportunity
Reporting into the Online Director, you will be responsible for defining and executing the Direct-to-Consumer strategy across multiple premium consumer brands throughout EMEA.
You'll lead a cross-functional eCommerce team spanning sales, merchandising, digital marketing, CRM, operations, SEO and technology, with responsibility for delivering ambitious revenue growth while creating best-in-class online customer experiences.
Key Responsibilities
- Develop and execute the DTC strategy aligned with long-term business objectives.
- Drive online sales performance and deliver against revenue and commercial targets.
- Lead, mentor and develop a multidisciplinary eCommerce team.
- Own SEO strategy alongside agency partners to increase organic traffic and visibility.
- Develop CRM, retention and loyalty initiatives to maximise customer lifetime value.
- Partner with Finance and Operations on inventory forecasting and planning.
- Collaborate with Performance Marketing to optimise paid media performance.
- Evaluate new eCommerce technologies and platform enhancements.
- Continuously improve website performance, customer journey and conversion rates.
- Monitor KPIs, analyse performance data and identify opportunities for growth.
- Stay ahead of industry trends, consumer behaviour and competitor activity across the EMEA market.
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What We're Looking For
- 10 years' experience within digital commerce/eCommerce, ideally within consumer goods, retail, FMCG, lifestyle or similar B2C environments.
- Proven experience leading Direct-to-Consumer (DTC) strategy.
- Strong commercial mindset with ownership of revenue and online trading performance.
- Experience across multiple eCommerce functions including merchandising, customer experience, digital marketing, payments, analytics and omnichannel.
- Strong leadership and stakeholder management skills.
- Experience managing cross-functional projects.
- Understanding of web technologies and eCommerce implementation.
- Experience with Shopify and/or Magento.
- Knowledge of SEO, CRM and digital acquisition strategies.
- Excellent organisational skills with the ability to thrive in a fast-paced environment.
- Degree in Business, Marketing, Economics or a related discipline (or equivalent experience).
- Fluent English is essential; additional European languages (particularly French) are advantageous.
- Full right to work in the UK.
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What's on Offer
- Hybrid working (3 days per week in the London office).
- Annual bonus opportunity.
- Flexible working arrangements.
- Enhanced holiday benefits with length of service.
- Employee wellbeing programme.
- Product discounts.
- Learning and development opportunities.
- Modern collaborative office environment.
- Company shutdown between Christmas and New Year.
- Employee share purchase scheme.
- The opportunity to join a growing international business with an exciting portfolio of premium consumer brands.
Interested?
If you're looking for your next leadership opportunity in eCommerce and would like to learn more, we'd love to hear from you. Apply today or contact EM4Y Ltd for a confidential discussion.
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