Guardian Jobs
Associate Head of Mass Participation FR (Mat Cover), CHARITY PEOPLE
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
Associate Head of Mass Participation Fundraising (Maternity Cover)
Charity People is delighted to be partnering with a leading national children's charity to recruit an experienced Associate Head of Mass Participation Fundraising for a 12-month maternity cover contract.
This is a fantastic opportunity to lead a well-established mass participation fundraising programme that engages thousands of supporters across the UK through challenge events, schools fundraising, and DIY activity. As part of the senior leadership team within supporter-led fundraising, you'll play a pivotal role in shaping strategy, driving income growth, and ensuring supporters enjoy an outstanding experience at every stage of their journey.
About The Organisation
Our partner is one of the UK’s most recognised children's charities, providing life-changing services and support to children, young people, and families. Their work reaches communities across the country, tackling some of the biggest challenges facing children today.
Supporter fundraising is critical to their success, helping to generate vital income and build long-term relationships with people passionate about creating brighter futures for children and young people.
Salary: £48,748 – £54,164 plus allowances where applicable (London Weighting or Home-Based Allowance) Contract: 12-month maternity cover, starting September 2026 Location: Hybrid, with flexible home working and travel to London and fundraising events when required
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
The Role
Reporting to the Head of Supporter-Led Fundraising, this role covers a diverse portfolio of fundraising activities, leading a team of fundraisers and managing income streams.
Key Responsibilities
- Lead and develop a high-performing fundraising team across mass participation models (third-party events, DIY fundraising, schools fundraising).
- Drive strategies to acquire, nurture, and retain supporters while maximising lifetime value.
- Responsible for budget management, forecasting, and income performance across multiple fundraising streams.
- Collaborate with teams in fundraising, communications, data, and service delivery to craft engaging supporter journeys.
- Oversee supplier and agency relationships, ensuring excellence in delivery and supporter satisfaction.
- Identify innovation opportunities, optimise programmes, and pursue growth in participation income.
About You
We’re seeking an inspiring and strategic fundraising leader capable of blending vision and practical leadership in a well-established programme.
Get help with your application
Your very own career expert that helps elevate your application to the next level.
Essential Requirements:
- Proven experience leading mass participation, challenge, community, schools, or supporter-led fundraising.
- Track record of income growth in the charity or commercial sector.
- Strong strategic planning and financial management skills.
- Experience coaching, developing, and motivating high-performing teams.
- Exceptional communication and stakeholder engagement abilities.
- Experience managing agencies, suppliers, or partnerships.
- Demonstrated leadership presence to influence decision-making and build collaboration across a complex organisation.
How to Apply
To express interest and request a full job pack, email your updated CV to Kevin Croasdale at kevin@charitypeople.co.uk.
Proactively inquire about any needed process adjustments—our aim is to make the recruitment process inclusive for all.
Closing Date: 17th July 2026, Fridays Interviews: Week commencing 27th July 2026
Inclusivity Note:
Charity People is dedicated to equity, diversity, and inclusion. We welcome talent from all backgrounds (e.g., age, disability, gender, race, religion, sexual orientation), matching the right skills to the organisation’s needs.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills
Location