Charity People | B Corp
Associate Head of Mass Participation FR (Mat Cover)
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Associate Head of Mass Participation FR (Mat Cover)
Associate Head of Mass Participation Fundraising (Maternity Cover)
Charity People is delighted to be partnering with a leading national children’s charity to recruit an experienced Associate Head of Mass Participation Fundraising for a 12-month maternity cover contract.
This is a fantastic opportunity to lead a well-established mass participation fundraising programme, engaging thousands of supporters across the UK through challenge events, schools fundraising, and DIY activity. As part of the senior leadership team within supporter-led fundraising, you'll play a pivotal role in shaping strategy, driving income growth, and ensuring supporters enjoy an outstanding experience.
About the Organisation
Our partner charity is one of the UK’s most recognised children’s charities, providing life-changing services and support to children, young people, and families. Their work reaches communities across the country, tackling some of the biggest challenges facing young people today.
Supporter fundraising is critical to their success, helping to generate vital income and build long-term relationships with passionate advocates for children and young people.
Salary & Contract
- Salary: £48,748 – £54,164 per annum
- Allowances: London Weighting/House-Based Allowance (if applicable)
- Contract: 12-month temporary maternity cover (starting September 2026)
- Location: Hybrid; flexible home working, with travel to London and fundraising events as required
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The Role
Reporting to the Head of Supporter-Led Fundraising, you will provide leadership across a diverse portfolio including third-party events, DIY fundraising, and schools fundraising. You’ll:
- Lead a talented team of fundraisers
- Oversee significant income streams
- Play a key role in delivering ambitious fundraising growth plans
Key Responsibilities
- Leading and developing a high-performing fundraising team across multiple mass participation products.
- Driving strategies to acquire, steward and retain supporters, maximising lifetime value.
- Managing budgets, forecasting, and income performance across fundraising streams.
- Collaborating with fundraising, communications, data, and service delivery teams to create compelling supporter journeys.
- Managing key supplier and agency relationships to ensure excellent delivery and supporter satisfaction.
- Identifying opportunities for innovation, optimisation, and participation income growth.
About You
We’re looking for a strategic and inspiring fundraising leader who can bring both vision and hands-on leadership to an established programme.
Essential Requirements
You’ll bring:
- Experience leading mass participation, challenge events, community, schools, or supporter-led fundraising programmes.
- Track record of driving income growth (in either the charity or commercial sector).
- Strong strategic planning and budget management experience.
- Proven ability to motivate, coach, and develop successful teams.
- Excellent communication and stakeholder management skills.
- Experience managing agencies, suppliers, or strategic partnerships.
- Credibility, confidence, and collaborative approach to influence senior stakeholders across complex organisations.
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How to Apply
To register your interest, please send your updated CV to Kevin Croasdale at kevin@charitypeople.co.uk.
If your experience aligns closely with the role, we’ll follow up with full details and arrange an initial conversation.
Key Dates
- Closing Date: Friday, 17th July 2026
- Interviews: Week commencing Monday, 27th July 2026
Note: Let Kevin know if you require any adjustments to the recruitment process for accessibility or inclusion.
Charity People is a forward-thinking, inclusive organisation with a commitment to equity, diversity, and inclusion. We thrive on diverse talent and believe that meaningful representation leads to stronger outcomes for the charities we support.
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