The Goat Agency
Associate Strategy Director (Social Media)
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Associate Strategy Director (Social Media)
Job Title: Associate Strategy Director (Social Media) Location: London (Southbank) Working Model: Hybrid
About The Goat Agenc
y Goat is part of WPP Media, the world’s leading media investment company. Since 2015, we have been pioneering influencer marketing, helping global brands harness the power of social and creator-led content to deliver measurable impact. Today, we are recognised as the global leader in the space, delivering award-winning campaigns in more than 70 countrie
s. With over 650+ social natives worldwide, we create ambitious influencer programmes from tactical activations to long-term partnerships, designed to drive awareness, engagement and conversions through the full marketing funn
el.
The Opport
unity We are seeking a commercially minded Associate Strategy Director (Social Media) to lead social strategy and creative direction within our growing team. This role is for a social-native leader who understands platforms, creators and culture, and who is confident pitching and selling ideas.You will turn complex briefs into clear social opportunities, build insight-led strategies that work across the funnel, and shape social-first ideas that feel native in the feed. You will also set the bar for how we present our thinking, making it persuasive, memorable and practical to de
liver.
Key Responsi
bilities Social and Influencer Strategy L
eadership Own the social strategy approach across key accounts and new business, including audience insight, platform roles, content territories, creator approach, testing and measuremen t thinkingTranslate cultural and platform insight into simple, actionable strategic direction for influencer content and creative campaignsDefine success by channel and funnel stage, aligning strategy to client objective
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s and KPIs Social and Influencer-First Creativ
e Direction Lead development of social-first creative territories and formats, including series thinking, creator prompts, hooks and narrativ e structuresEnsure ideas are platform-native across TikTok, Reels, Shorts, YouTube and other relev ant channelsMaintain high creative standards across influencer-led work, balancing brand needs with creator
authenticity Pitchin
g and Selling Lead and deliver compelling pitch narratives that win confidence and d rive decisionsPresent clearly and persuasively to senior stakeholders, handling challenge and turning feedback into stronger workPartner with account and production teams to ensure ideas are commercially viable and opera
tionally sound Pe
ople Leadership Lead and mentor the strategy team, building a collaborative, high-perform ance environmentDevelop junior talent through coaching on social strategy, storytelling and pr esentation craftAct as a thought leader through POVs, talks and internal training on social an
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d creator trends
Role Requirements We are looking for a proven strategic leader who combines creativity with commercial ac
umen.You will have: Significant experience in social strategy, influencer content and creative leadership within influencer marketing or socia l-first environmentsDeep knowledge of the influencer ecosystem and how platform mechani cs shape performanceStrong pitching skills with a demonstrable record of winning and expanding client partnershipsThe ability to distil complex insights into clear frameworks and sell able recommendationsA collaborative leadership style with experience mentoring h igh-performing teamsExceptional communication skills, written and verbal, with strong attention to detailCommercial awareness to ensure strategies are profitable, practical and aligned wi
th client objectives
Compan
y Culture and Benefits Regular social e vents and ongoing clubs Provided MacBook laptopHealth and well-being allowance once yo u have passed probationHealth insurance after yo u have passed probati onLife insurance policy25 days holiday plus bank holidays, accruing up to 30 days bas ed on length of serviceBirthday and wo rk anniversary days off Length of service giftsIn-office benefits such as bea uty treatments and yog aFlexible bank ho lidaysVolunte ering daysFree
flu jabsPlus many more
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