BT Group
Audience Selection Analyst (8 Months Fixed Term Contract)
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Job Title: Audience Selection Analyst (8 Months Fixed Term Contract)
Req ID: 59258
Job Function: Brand and Marketing
Posting Start Date: 06/07/2026
Posting End Date: 19/07/2026
Division: Consumer
Job Location: GBR Bristol - Assembly, GBR Doncaster - BT Call Centre, GBR-Birmingham-Three Snowhill, GBR-London-BTHQ One Braham
Advertised Salary: Competitive
Closing Date: Sunday 19th July 2026
Location(s): Birmingham, Bristol, Doncaster, London
Flexible Working
The BT group operates a 3 together, 2 wherever working model. This means you are required to be at your contractual location 3 days a week with 2 flexible days per week.
About The Role
This is a hands-on, delivery-focused role within the CRM and campaign execution team, responsible for building and deploying targeted customer communications at scale.
You’ll use customer data and decisioning tools to identify the right audiences, ensuring campaigns are delivered accurately, compliantly, and on time. The focus is on executing campaigns end-to-end and enabling high-performing, data-driven marketing activity.
You’ll be expected to hit the ground running, leveraging existing toolsets and processes to deliver value quickly.
What You’ll Be Doing
- Building and executing campaign selections using decisioning tools within agreed SLAs
- Translating campaign briefs into technical audience selections and segmentation logic
- Running data quality checks to ensure accuracy and compliance of all outputs
- Applying targeting, segmentation and customer journey rules to optimise communications
- Collaborating with marketing stakeholders to deliver integrated, multi-channel campaigns
- Using customer data to drive better decisioning and improve campaign performance
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Essential Skills / Experience
- Proven experience using Unica (critical for immediate impact in role)
- Strong SQL skills with experience querying and manipulating customer datasets
- Experience in campaign delivery, CRM, or audience selection environments
- Ability to translate business briefs into technical data selections and logic
- Strong attention to detail with a focus on data accuracy, governance and quality
Desirable Skills / Experience
- Experience with other decisioning tools (e.g. Pega, Adobe Campaign, NBA)
- Understanding of customer segmentation, targeting and campaign optimisation
- Experience working in agile teams within a marketing or CRM function
- Knowledge of GDPR and compliant use of customer data
- Background in telecoms, retail or high-volume customer environments
Our Package
Tailored benefits make a real difference. That’s why we offer a comprehensive range to support your growth, wellbeing, and everyday life.
You can design the package to suit you and your lifestyle. Your core benefits include:
- 10% on target annual bonus
- Access to an online private GP 24/7 for you and your immediate family
- Market-leading paid carers leave with up to 2 weeks off
- Equalised maternity, paternity, and adoption leave – 18 weeks’ full pay and 8 weeks’ half pay
- Discounted EE and BT products, including mobile and broadband
- Market leading Pension scheme – 5% from you and 10% from us
- Holiday purchase scheme
You can select additional benefits, including healthcare, dental, gym memberships and more when you’re ready.
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Ready to connect for good and help shape the future? Apply now
At EE, we’re harnessing the power of technology to bring people together and make life better.
You’ll use your energy and ambition from similar roles where you’ve thrived, met goals, achieved targets, influenced others, or provided great service and you’ll already have the transferrable skills to shine here. You’ll take responsibility for delivering results and collaborate with your team to share ideas and celebrate success. We’ll give you all the training, tools, and support you need to build your confidence and achieve your targets.
We understand that life doesn’t always follow a set schedule, so we help our people work flexibly – for example, allowing you to plan your own breaks or bank time off to make sure you don’t miss the moments that matter most.
We have a singular culture that unites all our people: we are customer-first challengers, who are committed, clear and connected. Bring your energy, curiosity, and ambition – and we’ll match it with opportunity. Join us at EE and turn your potential into performance.
[For corporate TA within Consumer]
EE is the UK’s largest mobile network and a core brand within BT Group’s Consumer unit. Many of our roles are employed by EE but work across a growing, multi‑brand Consumer environment – supporting customers across our family of brands, BT, EE and Plusnet.
You’ll benefit from EE’s strong people proposition, development opportunities and culture, while helping shape the future of consumer connectivity at scale.
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