BBC
Audiences SRE-Children's
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JOB DETAILS
JOB BAND: C
CONTRACT TYPE: Fixed term until 31/3/2027, Full time
DEPARTMENT: BBC Audiences
LOCATION: Salford, Hybrid working
PROPOSED SALARY RANGE: Up to £47,000 per annum depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.
We're happy to discuss flexible working. If you'd like to, please indicate your preference in the application – though there's no obligation to do so now. Flexible working will be part of the discussion at offer stage.
PURPOSE OF THE ROLE
As part of the Audiences team for Children’s and Education you will be responsible for helping to shape the BBCs content and services for future generations.
You will be working with the two biggest children’s brands in the UK, CBeebies and CBBC. It isn’t just TV channels, it's video, audio, gaming and more. The role not only supports the children’s brands but supports the wider BBC to understand how children are consuming media at the BBC and across the market.
WHY JOIN THE TEAM
This role is responsible for providing regular data, research and insight, while supporting much loved children’s brands to continue to serve their audiences brilliantly in the face of significant shifts in media consumption. Now is a great time to join the team and help identify how we can continue to grow and best serve our audience’s media needs.
Your Key Responsibilities And Impact
The Senior Audience Research Executive will report into Head of Audience Research for Children’s and Education within a small team of researchers. The team itself is part of a wider department of more than 100 researchers, planners and analysts who work in an increasingly collaborative fashion across audiences, platforms and genres.
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The core component of the Senior Audience Research Executive role is conducting analysis and measurement of the BBCs children’s offer both on linear, iPlayer and digital platforms so strong quantitative skills are essential.
Your role will vary from looking at performance data for children’s programmes on market leading children’s channels in the UK, keeping on top of media trends among young audiences, contributing to the BBCs understanding of children’s media lives and working alongside the commissioning teams to support them in making the best content for children.
Alongside quantitative research you will also be responsible for delivering a qualitative research programme to understand children’s opinions and perception of new content created by and for the BBC. You’ll run this alongside a specialist research agency; your role will be capturing stakeholders needs and translating these into research briefs. You will work, supported by the agency to create discussion guides that are fun and engaging for children.
A large part of the role will be actively communicating insights in an inspirational way. You will work with divisions across the BBC to bring audience insight into their decision making.
Essential Criteria
YOUR SKILLS AND EXPERIENCE
- Specific knowledge of, and/or experience of managing, quantitative and qualitative research
- Experience of working with media industry data sources (e.g. BARB, YouTube Analytics) and digital datasets
- Able to build and maintain helpful, productive working relationships, working cooperatively with others as a team member.
- Able to build close relationships with senior and/or divisional partners to successfully influence strategic and creative decision making.
- Ability to take research beyond data to insights and action, where necessary weaving multiple datasets into one narrative.
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If you can bring some of these skills and experience, along with transferable strengths, we’d love to hear from you and encourage you to apply.
Disclaimer
This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.
Please note: If you were to be offered this role, the BBC will conduct Employment screening checks which include Reference checks; Eligibility to work checks; and if applicable to the role, Safeguarding and Adverse media/Social media checks. Any offer made is conditional on these checks being satisfactory.
Before your start date, you may need to disclose any unspent convictions or police charges, in line with our Recruitment policy. This allows us to discuss any support you may need and assess any risks. Failure to disclose may result in the withdrawal of your offer.
For any general queries, please contact: bbchr@bbc.co.uk
We are unable to accept applications via CV and only applications made online will be considered. Please click on the APPLY NOW button to proceed with your application.
Redeployment
The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC and they will be given priority consideration ahead of other applicants. Priority consideration means for those employees seeking redeployment their application will be considered alongside anyone else at risk of redundancy, prior to any individuals being considered who are not at risk.
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