Group 1 Automotive UK
Automotive Sales Advisor
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Automotive Sales Advisor – Cupra & Seat Ipswich
Company Description
Group 1 Automotive UK is part of an international automotive retailer group, trusted for offering vehicles from a wide range of manufacturers. With over 21 brands and more than 140 retailers across the UK, the company provides customers with extensive choice and tailored vehicle solutions. Group 1 Automotive UK operates with a strong focus on making the car-buying experience simple, smooth, and enjoyable.
The business prides itself on excellent customer service and a dedicated team of experts who deliver an exceptional experience. Team members join a supportive, collaborative environment that values long-term relationships with both customers and colleagues.
Role Description
This full-time, on-site Automotive Sales Advisor role is based at Cupra & Seat Ipswich.
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The Automotive Sales Advisor will:
- Greet and assist customers in the showroom, actively listening to their needs.
- Recommend suitable vehicles and finance options.
- Manage test drives, explain product features and benefits.
- Prepare accurate quotations.
- Guide customers through the sales and handover process.
Key responsibilities:
- Maintain up-to-date knowledge of brand models, offers, and promotions.
- Use CRM systems to follow up on leads and nurture customer relationships.
- Collaborate with sales, service, and finance teams to ensure a seamless customer journey.
- Contribute to achieving individual and dealership sales targets.
Qualifications
- Strong interpersonal skills and ability to build rapport with diverse customers and colleagues.
- Excellent communication skills (verbal, written, and active listening).
- Proven customer service abilities with a focus on delivering a positive, professional experience.
- Demonstrated sales abilities (negotiation, closing, target achievement).
- Experience in training or coaching peers on products, processes, or customer interaction.
- Comfort using dealership systems, CRM tools, and office software.
- Knowledge of automotive products, finance options, and industry trends is advantageous.
- Valid UK driving licence and ability to conduct test drives safely.
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Preferred but not mandatory:
- Previous experience in automotive sales or another customer-facing sales role.
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