PepsiCo
Away from Home - RTM Regional Account Executive
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Away from Home - RTM Regional Account Executive
Overview
Reports to: Foodservice Customer Business Manager
Main accountability: Manage a portfolio of Independent Foodservice / Wholesale accounts in an extremely competitive marketplace while also working with the Customer Business Manager to support on Buying Group Foodservice Accounts. Accountable for the overall growth and development of these accounts through an entrepreneurial forward-thinking approach which drives share, revenue and profit across Pepsico brands. Full autonomy in working and supporting the day to business of these accounts utilising numerous sales and share reports to highlight our strengths and development areas within your territory as well as having a key understanding of our competitors and what they are doing in this highly challenging channel. Outbased & Company car provided
Out-based: Region Three – From South Wales across to Essex and South Birmingham down to M25
Percent Travel: 75%
Responsibilities
- Support delivery of Snacks & Nutrition AOP across Foodservice channel (measured by NR, NR/KG, MC & Share)
- Execute sub channel “customer value offers” (CVO) with your accounts, sales executive and tele-sales teams.
- Deliver sustainable growth across all business units in the RTM channel through the executions of key National and locally agreed promotional plans.
- Execute the RTM strategy, working across a diverse customer base with the aim of growing our core business and expanding our brand footprint
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Role Specific:
- Day to day account responsibility for Region Three - including but not limited to implementation of JBPs, delivering CPIs and landing key growth initiatives with the objective of delivering market share growth.
- Be responsible for building key working relationships which ensure we strive to being a true world class customer engagement route to market partner.
- Work to identify new business team leads which deliver incremental opportunity across the PepsiCo brand portfolio.
- Work with the rest of the Foodservice and wider RTM team to co-create best practice and contributing towards the design of the sub-channel strategies and playbooks
- Collaborate with finance to build commercial proposals which deliver profitable NRR to our business.
- Implement & Execute Pepsico Brand campaigns through account media plans including Brochure & Digital activation
- Feed into and own your components of the RTM scorecard, own tracking and course correction with customers and depots as required
- Set up, attend and support Trade shows and customer Rara days across the RTM channel.
- Manage and develop cross-functional relationships both internally and externally (Shopper Marketing, Customer Insights, Supply, Marketing, Customer Profitability, Finance & Credit Control, Marketing, Field Teams) to devise, improve and implement a sales plan to improve PUK & external customer joint businesses.
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Qualifications
Qualifications / Requirements
- Must have previous wholesale/foodservice account management
- Demonstrate success in a commercially challenging role.
- Ability to build internal & external relationships to deliver a collaborate business.
- Commercial awareness - be comfortable understanding and building plans around a PUK & Customer P&L.
- Strategic thinking.
- Strong drive for results with a desire to succeed in an entrepreneurial culture.
- Influencing and negotiation skills: ability to drive agenda within both customer, end users and PepsiCo environment.
- Autonomous leadership of customer management & engagement.
- Well-developed analytical skills, combined with strong IT skills, including proficiency in Excel and PowerPoint.
- Experienced and proven organisation and prioritisation skills
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