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B2B Account Manager
Media Planning Manager (B2B Specialist)
Overview
We are hiring a Media Planning Manager with a B2B specialism to lead strategic thinking and drive meaningful impact for a major global technology client. This is an opportunity to work at the intersection of data, creativity, and commercial strategy, shaping how businesses connect with other businesses in a fast-evolving landscape.
You’ll play a key role in delivering insight-led, integrated planning that drives measurable results. If you’re passionate about B2B audiences and influencing complex customer journeys, this role offers both challenge and growth.
What You’ll Be Doing
- Lead the development of B2B media strategies that align with client objectives and deliver measurable business outcomes
- Translate audience insights into clear, actionable planning frameworks and channel strategies
- Act as a senior client contact, building trusted relationships and guiding strategic conversations
- Oversee the planning and execution of integrated campaigns across multiple channels
- Collaborate closely with data, performance, and creative teams to deliver connected, audience-first campaigns
- Use data and performance insights to optimise campaigns and inform future planning decisions
- Support and mentor junior team members, contributing to a collaborative and high-performing team culture
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Skills We’re Looking For
Essential
- Strong experience in media planning, with a focus on B2B or complex audience strategies
- Ability to translate data and insights into clear, strategic thinking and recommendations
- Confident communicator, able to engage and influence senior stakeholders
- Experience working across integrated channels, with an understanding of their interplay
- Organised and adaptable, able to manage multiple projects and priorities effectively
- Collaborative mindset, focusing on building strong relationships internally and externally
- Curiosity in technology, innovation, and how businesses connect with audiences
Additional Information
Benefits
Publicis Pro offers a comprehensive benefits package, including:
- Core benefits: Pension, Life Assurance, Private Medical Cover
- Enhanced policies: Reflection Days, Shared Parental Leave
- Additional initiatives:
- Access to Publicis Career Page for Inclusive Benefits & Employee Action Groups (EAGs)
- Flexible hybrid working: Primarily office-based or client’s office, four days per week
Company Culture & Commitments
- Equal opportunities employer – Applications from all backgrounds are welcome and encouraged. We do not discriminate on the basis of race, ethnicity, nationality, religion, disability, age, sexual orientation, gender identity, or other protected characteristics.
- Diversity and inclusion are core to our values. We aim to create an environment where everyone feels empowered to bring their authentic selves to work.
- Guided by our values:
- Listen with empathy
- Uplift each other
- Take responsibility
- Embrace change
- Foster a culture of inclusivity, respect, and growth
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Company Description
Publicis Pro is an integrated B2B marketing agency dedicated to uncovering the extraordinary in every business.
Our approach combines:
- Strategy
- Creative direction
- Influence
- Commerce
to move markets, build remarkable brands, shape decisions, and connect sales journeys.
We believe extraordinary work results from extraordinary people, so we prioritise an agency environment where: ✨ Remarkable talent can flourish ✨ Opportunities for growth and success exist
Our Impact: 🏆 Recognised as a Best Place to Work multiple times 📈 One of the best benefits packages in the industry 🤝 A unique culture that balances exceptional work with exceptional care for people
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