Parallel Partnerships Ltd
B2B Appointment Setter / SDR
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We run a Leeds-based B2B sales business.
Grown to over 60 people in under 3 years.
This is an in office role, in Leeds
Our entire model is built around cold calling done properly - not scripts read badly, not volume for the sake of it, and not churning staff every few months.
We’re growing quickly and hiring around 5 people across multiple client campaigns.
This role is for people with experience in B2B appointment setting.
If you’ve booked meetings with managers, directors, founders, or CEOs before - and you know how to hold a proper business conversation on the phone - this will be one of the better sales roles you’ll see.
Who We Are (Briefly)
B2B only.
Multiple long-term clients across different industries.
Structured, professional, but not corporate or uptight.
Sales-led business run by people who’ve actually done the job.
Office-based team in Leeds - no remote chaos, no call-centre churn.
We care about results, reliability, and attitude.
We don’t care about buzzwords.
The Role
- Cold calling UK businesses.
- Speaking to managers, directors, founders, and CEOs.
- Booking qualified sales meetings - you don’t close.
- Working across different clients and campaigns.
- Quality matters more than noise.
- Your performance is judged mainly on meetings that actually happen and are qualified properly.
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Experience
- You must have experience in B2B appointment setting, telemarketing, SDR, BDE, lead generation, or a similar phone-based sales role.
- Ideally, you’ll have at least 6-12 months of experience booking meetings with businesses.
- You don’t need to be the finished article.
- But you do need to know what cold calling is, be comfortable speaking to decision-makers, and understand the basics of qualifying a proper sales meeting.
- Personality, intelligence, and attitude still matter.
- But this is not an entry-level role.
- We train properly - but we’re looking for people who already know how to get on the phone and have real business conversations.
Pay & Bonus (Straight Up)
- £23k - £28k basic DOE.
- Uncapped monthly bonus.
- Paid per sat meeting - £20 to £85 each.
- Good performers earn £32k+ in year one.
- Overtime available if you want it.
- You get paid for sat meetings, not sales.
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Why This Is Better Than Most SDR Roles
- Multiple campaigns - you’re not stuck selling one thing forever.
- Clear progression and B2B tiers within the role.
- AI tools, dashboards, and gamification that actually get used.
- Ongoing sales training and AI role-play.
- No micromanaging - adults treated like adults.
- Incentives, games, birthday off, and a proper team environment.
We expect effort.
In return, we give structure, support, and a role that lasts.
Be Honest With Yourself
You’ll enjoy this if you:
- Like being on the phone.
- Have experience booking B2B meetings.
- Can handle rejection without getting weird about it.
- Turn up on time.
- Care about doing a job well.
- Want to earn more by being better.
You won’t last if you:
- Are regularly late or “ill”.
- Hate targets or feedback.
- Want an easy ride.
- Need convincing to make calls.
- Have never done B2B appointment setting and just fancy “trying sales”
Job Type: Full-time
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