Bauer Media Group
B2B Creative Partnership Director
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Creative Partnerships Director (B2B)
As Creative Partnerships Director (B2B), you will lead the development and management of high-impact strategic partnerships that accelerate revenue growth, extend market presence, and enhance our product offerings. Working in close collaboration with key commercial stakeholders, you will shape and execute a comprehensive partnership strategy that is firmly aligned with overall business objectives.
Alongside managing and growing an established Fleet News client portfolio, you will identify and secure new partnership opportunities, cultivate strong external relationships, and develop collaborative initiatives that drive customer acquisition, brand growth, and market expansion. The role requires focus on both incoming and proactive brief / pitching.
While your primary focus will be across the Fleet News portfolio, you will also play a pivotal role in supporting the wider B2B team, transferring successful initiatives and strengthening partnership capabilities across the AM and RAIL brands. A key priority will be driving growth across the digital portfolio and content marketing business: spotting opportunities across the full client base and empowering individual account handlers to maximise commercial success and client value.
This role calls for a confident blend of strategic vision, commercial acumen, and creative collaboration — with a talent for forging mutually beneficial partnerships that deliver measurable results and lasting value for the business.
Primary Responsibilities
- Manage and grow revenue from an established client portfolio, deepening relationships and identifying new opportunities within existing accounts.
- Proactively identify and convert new business across multiple sectors and platforms.
- Sell integrated, cross-platform solutions spanning print, digital, and events.
- Develop a thorough understanding of client objectives to position solutions that deliver genuine, measurable value.
- Build compelling, tailored proposals and persuasive sales arguments to secure new and repeat business.
- Maintain accurate and up-to-date records of all sales activity within the CRM system.
- Present and execute a clear, structured sales plan designed to maximise revenue and opportunity.
- Collaborate closely with internal teams — including marketing, events, editorial, and production — to ensure outstanding client outcomes.
- Support the wider B2B Commercial team in identifying opportunities, leading ideation, and delivering market-leading pitches.
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Required Knowledge, Skills, Capabilities
- A proven track record in face-to-face sales, with demonstrable success in consistently meeting and exceeding targets.
- High proficiency in effective questioning, active listening, and brief-taking to thoroughly understand and respond to client needs.
- Solid experience selling digital and event solutions, with the ability to craft compelling cross-platform proposals.
- Strong presentation, negotiation, and closing skills, with a confident and professional client manner.
- Commercially astute, with the ability to develop tailored, insight-led recommendations that align with client objectives.
- Self-motivated, resilient, and results-driven, with excellent organisational and time management skills.
Closing date: Friday 24th July
About Bauer Media Group
We are a media business focused on creating content that matters to millions of people across Europe. Our offering extends from print and online publishing to audio broadcasting and entertainment, alongside investments in other media related sectors. With more than 500 million copies sold each year, we are one of Europe’s largest Publishers. From women’s and celebrities’ magazines to TV listings to food and special interest, we own some of the most popular publishing brands in Germany, UK, Poland and France – both digital and print. But not only that. Reaching over 61 million listeners weekly, we operate over 150 radio and podcast brands in nine countries, spanning the UK, Ireland, Poland, Slovakia, Denmark, Sweden, Finland, Norway and Portugal. Family-owned in the 5th generation, Bauer Media focuses on the long-term, with a consumer-first mindset that guides us across our diverse portfolio. Our workforce of 12,000 shares a common purpose: to deliver content and services that enrich people’s everyday lives.
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What’s in it for you
- You’ll have 28 days holiday, bank holidays & 2 volunteer days to use.
- Your development matters, so access to our internal training provider – Bauer Academy, is a huge win.
- We have enhanced Maternity/Adoption, Paternity and Shared Parental Leave Pay.
- You’ll have the opportunity for flexible working.
- And much more! Find the full details of our benefits here
We are an international employer and equal opportunities are important to us. That's why we welcome everyone in their uniqueness, regardless of e.g. religion, gender, skin color, disability in our house.
We are committed to ensuring our recruitment process is inclusive and accessible to all. If you have a disability or a long term health condition, and need us to make any reasonable adjustments or do anything differently during any stage of the recruitment process, please let us know by emailing careershub@bauermedia.co.uk
We are actively recruiting for this position, however, the job advert may close earlier than expected.
If you have any feedback regarding our UK recruitment process, please email careershub@bauermedia.co.uk we would love to hear from you.
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