WPP Media
B2B CRM Relationship Manager, Senior Executive
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About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
Role Summary And Impact
WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to deliver unparalleled growth for our clients.
- We're Open - We build trust and enhance understanding by working collaboratively - across our teams, clients, and partners.
- We're Optimistic - We adopt a growth mindset throughout our business, embracing change to unlock our collective potential.
- We're Extraordinary - In pursuit of innovation and growth; we push boundaries and challenge ordinary thinking and the status quo.
Reports To: Global Head of Client Marketing (with a dotted line to the Global Business Systems team)
The Role
The CRM Global Marketing Manager, Senior Executive, will be a key member of the Global Client Communications team, with expertise and a focus on client communications and serving as the go-to person for global client team users and local marketing CRM champions. This role involves maintaining accurate and up-to-date information, ensuring system upkeep, and actively supporting new global users of our CRM platform (local users will be supported by local marketing CRM champions). You will work closely with the Global Business Systems team for technical support and guidance.
Accountabilities
CRM System Management & Support
- Responsible for keeping the CRM system active through user engagement.
- Liaise with the Global Business Systems team regarding CRM technical status (e.g., downtime, SSL certificate updates, other technical business key to CRM operation).
- Consult with the Global Business Systems team on CRM system changes or updates and inform them of new requirements or necessary fixes.
- Manage the CRM support inbox, responding to enquiries and triaging technical support emails to the Global Business Systems team.
- Responsible for maintenance of global assets in the CRM.
- Conduct BAU marketing checks on campaigns, marketing lists, design templates, email statistics, footers, subscription management, case studies, email user improvements, and updating/correcting campaigns and marketing lists in the backend.
- Responsible for building and managing Global events in the CRM and any global related event communications, including event sign-ups.
- Support CRM users, analyse analytics, help with email sends, and update contacts.
- Work on global accounts and support local versions of the same account.
- Communicate new reports and dashboards - created by the Global Business Systems team - to the CRM community.
- Provide setup and maintenance of CRM user licenses and profiles and offer administrative support to all global users in fully adopting and using WPP Media’s CRM platform.
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Training & Adoption
- Develop and implement role-based training for users of the CRM. Train any new users and add/update users.
- Produce and distribute communications to support adoption (including testimonials, tips and tricks, and any new enhancements), consulting with the Global Business Systems team for expertise.
- Analyse adoption metrics.
- Actively participate in relevant software enhancements and webinars to improve knowledge on the CRM.
- Collect case studies and communicate best practice to users.
Collaboration & Communication
- Support the Global Business Systems team on system testing.
- Assist the global marketing teams across the CRM campaign data cycle – from segmentation to post-campaign analysis, working closely with content and design teams to create strong campaigns that deliver growth and fame.
- Build a strong relationship with our global client teams and local marketing teams and develop comprehensive knowledge of the CRM to drive adoption and offer valuable insights and support.
Skills And Experience
- Passion for data, including strong analytical, problem-solving, and data management skills.
- Ability to transform data into meaningful information to enable informed decision-making.
- Experience with CRMs, such as Microsoft Dynamics, HubSpot, or Salesforce, is a plus.
- Strong communicator and enjoys building and growing marketing communities and business relationships.
- Self-sufficient and ability to learn quickly and on the job, with minimal direction.
- Knowledge of HTML/CSS would be an advantage.
- Natural thirst and ability to learn new software and technologies quickly.
- Experience of creating presentations to articulate strategy and performance.
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Life At WPP Media & Benefits
Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.
We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country.
Please note this is a UK based role and requires individuals to have the right to work in this location
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