Sapiens
B2B Growth Copywriter (Demand Generation)
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B2B Growth Copywriter (Demand Generation)
If you know how to turn messaging into pipeline—not just content—and actively use AI to work faster, test more, and improve results, keep reading.
We’re looking for a B2B Growth Copywriter to join our global Demand Generation team and own the messaging layer behind our campaigns, landing pages, and ABM programs.
This is not a “blog writer” role. This is about writing, testing, and optimizing content that drives conversions and revenue—powered by AI.
Location: London (Hybrid)
What You’ll Actually Do
- Write and optimize high-performing LinkedIn & Google Ads copy
- Run A/B tests on messaging, headlines, and value propositions across campaigns and landing pages
- Own messaging for landing pages (Unbounce) and continuously improve conversion rates
- Create ABM-focused content for target accounts and segments
- Support email campaigns and SDR outreach with clear, compelling messaging
- Develop SEO-driven content aligned with business intent (not fluff)
- Improve website messaging across solutions, products, and key pages
- Work closely with demand gen, product marketing, and sales to align messaging with real market needs
- Use AI tools (e.g., ChatGPT, Claude) to generate, iterate, test, and scale content faster
- Continuously experiment with multiple messaging angles using AI to improve performance
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What Success Looks Like
- Improved conversion rates across landing pages and campaigns
- Stronger CTR and engagement across paid media
- Consistent A/B testing cadence leading to measurable performance gains
- Increased content velocity and testing output using AI
- Clear AI-driven visibility into what messaging works (and why)
- Messaging that resonates with target audiences and drives action
- Content that contributes to pipeline and revenue, not just traffic
What We’re Looking For
- 2–3+ years of experience in B2B copywriting, content, or growth marketing
- Proven ability to write conversion-focused copy (ads, landing pages, emails)
- Hands-on experience using AI tools to enhance content creation, testing, and efficiency
- Strong interest in testing, experimentation, and performance marketing
- Understanding of B2B audiences and complex products/services
- Ability to adapt messaging across different personas and industries
- Experience with SEO content targeting real business intent
- A mindset of continuous learning, iteration, and optimization
- Proven track record working for a Born-in-the-Cloud or Cloud-Native technology company — Must have
- Excellent English skills, both written and spoken
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Why This Role?
- You’ll directly impact campaign performance and pipeline growth
- Work in a team that actively leverages AI to scale marketing impact
- Be part of a performance-driven growth organization
If you’re a copywriter who thinks like a marketer—and uses AI to move faster, test more, and win more—we’d love to talk.
Sapiens is an equal opportunity employer. We value diversity and strive to create an inclusive work environment that embraces individuals from diverse backgrounds.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
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