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B2B Marketing Manager (FTC)
Dealer Facing B2B Marketing Lead – Cazoo
Cazoo is the ultimate destination for car enthusiasts and buyers alike! As a leader in the market, we pride ourselves on providing unparalleled search tools, expert car guides, insightful reviews, and a comprehensive vehicle price guide. Our mission is to empower buyers to find their perfect car efficiently and with confidence—while also helping automotive retailers reach millions of eager buyers.
At Cazoo, you’ll be part of a team that’s transforming the automotive industry. If you’re ready to accelerate your career in a high-energy, competitive environment, we’d love to have you. Join us and help shape the future of automotive retail!
About the Role
Cazoo’s dealer business is expanding rapidly. This position exists to ensure our marketing strategy stays aligned with growth and that our sales teams always have the resources they need for successful dealer conversations.
You’ll lead our dealer-facing brand: overseeing how we position Cazoo across all channels, refining our commercial messaging, and developing in-house sales collateral—eliminating reliance on external agencies for turnaround time. This is a strategic bridge role between marketing and commercial, with a direct collaboration with the sales team. You’ll spend two days a week in Richmond, embedded in the field, ensuring our messaging resonates on the sales floor.
What You’ll Be Working On
Campaigns
- Plan, execute, and optimise always-on marketing campaigns across:
- Paid and organic social media
- Email marketing
- Trade press & professional platforms
- Online channels
- Goal: Boost awareness and generate high-quality inbound leads from dealers.
- End-to-end management of content including:
- Monthly newsletters
- Industry trend reports
- Audience insights
- Product updates
- Brief external agencies (where needed).
- Utilise GA4 and Salesforce to refine campaigns based on performance data.
Brand & Content
- Act as the primary brand guardian for Cazoo’s B2B presence, ensuring consistency across:
- LinkedIn, YouTube, and B2B website
- Paid media
- All sales team collateral and dealer-facing materials
- Oversee organic social media strategy.
- Collaborate with the Growth Marketing Team on paid channel execution.
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Events
- Take full ownership of B2B events from concept to post-event analysis.
- Develop engaging experiences, brief vendors, manage logistics, and report ROI.
Sales Support
- Be the ultimate go-to for sales teams, providing expertise on:
- Brand messaging
- Sales collateral development
- Campaign insights
- Attend weekly sales meetings, Quarterly All Hands sessions, and pouvez kaizen processes.
- Produce and maintain:
- Master sales decks
- Video collateral
- Case studies
- Organise and curate centralised sales assets to ensure real-time access.
Note: This role blends hands-on marketing with practical support responsibilities, reflecting Cazoo’s rapid growth phase. We’re transparent to avoid any ambiguity.
Requirements
Essential
- 5+ years experience in a fast-paced B2B environment, specialising in marketing, social media, or campaign execution.
- Track record of driving inbound lead generation across digital and traditional channels (e.g., LinkedIn, email campaigns, trade shows).
- Strong creative instincts with a focus on attention to detail—particularly for brand consistency and tone of voice.
- Proficiency in campaign performance analysis, expertise in GA4 and Salesforce.
- Solid understanding of digital marketing strategies including:
- Social media (LinkedIn, paid/organic content)
- Email & CRM automation
- Strategic partnerships.
- Direct experience in briefing and managing agencies, ensuring alignment between internal teams and external stakeholders.
- Ability to pitch ideas to senior leadership and execute plans with autonomy.
Preferred
- Experience with Salesforce Marketing Cloud Next.
- Background in automotive, retail, or fast-moving consumer brands.
Why Cazoo?
Financial Perks
- Enhanced pension scheme: Cazoo contributes 9% of your pension (on top of your 6%, totaling 15% of base salary).
- Quarterly value-led grants: Tiered cash bonuses (performance-linked).
- Referral bonus: Incentivised collaboration — £2,000 EACH when you bring a hire (or peer) on board.
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Work-Life Balance
- 25 days of vacation (min), plus public holidays.
- Hybrid role: Two days weekly based in our Richmond office; rest remote, per your preference.
- Family Enhanced Leave (after 6 months of service):
- Maternity/Pregnant Parent Leave: 20 weeks at 100% pay.
- Paternity/Non-Birth Parent Leave: 12 weeks at 100% pay.
- Volunteer Days: Two, firm pro-bono days to contribute to causes you’re passionate about.
Health & Wellbeing
- Comprehensive medical plans:
- AXA Private Healthcare: Cover for you and dependents, including pre-existing conditions and private aftercare.
- Bupa Dental: Level 2 coverage—full cashback for preventative care, restorative, and emergency visit DSAs.
- Virtual GP access: 24/7, via Help@Hand.
- Life & Income Protection:
- 13 weeks of full sick pay; then seamless transition to Long Term Illness coverage via Canada Life.
- Life assurance via Unum: Up to 4 times your base salary in a lump sum (spousal beneficiaries enabled).
- Counselling support: Free access via Peppy Connect for mental health/confidential professional assistance.
Career Growth
- Development budget: Tailored to your role and aspirations—and monitored by your manager.
- Continuous opportunities for upskilling, mentorship, and career progression.
More Perks
- Your choice of MacBook or high-grade Windows laptop.
- Perks@Work: Discounts (30,000+ retailers/entertainment venues—from Amazon to Sky).
- Annual Industry Conference: World-class speakers (past guests: Donald Sadoway, Matthew Syed).
- Social events: Annual Summer bash, Christmas party, and year-round opportunities.
- Office perks: Dedicated café space with free food and drinks, daily sit-down lunch.
- Brentford FC partnership: Perks ranging from match tickets to the chance to play on their pitch—share the glory with teammates.
Diversity & Inclusion
At Cazoo, diverse perspectives fuel innovation and creativity. We value uncensored collaboration, welcoming Experience (and those who bridge gaps between disciplines). Be yourself: input matters.
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