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Dealer Marketing Lead – Cazoo
Cazoo is the ultimate destination for car enthusiasts and buyers alike! As a leader in the market, we pride ourselves on providing unparalleled search tools, expert car guides, insightful reviews, and a comprehensive vehicle price guide. Our mission is simple: to empower buyers to find their perfect car efficiently and with confidence, while also helping automotive retailers reach millions of eager buyers.
At Cazoo, you'll be part of a team that's revolutionising the way people buy and sell cars. If you're ready to drive your career forward in a dynamic, fast-paced environment, Cazoo is the place for you. Join us and be a part of shaping the future of automotive retail!
The Role
Cazoo's dealer business is growing, and this hire exists to ensure our marketing keeps pace with it so sales teams always have what they need for better dealer conversations.
You'll own the dealer-facing brand—how we appear across channels, how we present the commercial case for working with Cazoo, and how we bring sales collateral in-house so you’re not dependent on external agencies. This is a bridge role between marketing and commercial that sits close to the sales floor, requiring two days a week in Richmond, directly engaging with the teams you support.
What You’ll Be Working On
Campaigns
- Build and run always-on activity (paid + organic social media, email, trade press, and online channels) to:
- Raise awareness among dealers
- Drive inbound leads
- Manage end-to-end production of:
- Newsletters
- Trend reports
- Audience insights
- Product updates
- Brief and collaborate with agencies where needed
- Track performance in GA4 and Salesforce to refine strategies
Brand & Content
- Serve as the brand guardian for Cazoo B2B, ensuring consistency across all touchpoints, including:
- LinkedIn, YouTube, the B2B website, paid media, and sales collateral
- Oversee organic social media
- Work with the growth team on paid channels
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Events
- Own B2B events: briefing, execution, and post-event reporting
Sales Support
Provide direct support to sales teams by:
- Answering brand, collateral, and campaign questions
- Participating in weekly sales meetings and All Hands
- Producing and maintaining the master sales deck
- Creating video collateral and case studies
- Organising centralised resources and ensuring they remain up to date
Note: This is not a traditional marketing executive role—without hesitation, expect some administrative and operational tasks to maintain efficiency.
What We’re Looking For
- 5+ years in a fast-paced B2B environment with a focus on marketing, social media, and campaign execution
- Proven track record of driving inbound lead generation across online and offline channels
- Strong creative instincts, coupled with rigorous attention to detail for tone of voice and brand consistency
- Confidence in campaign analysis and performance reporting, including GA4 and Salesforce
- Solid understanding of digital marketing, including:
- Organic and paid social (especially LinkedIn)
- Email/CRM management
- Partnerships and collaborations
- Extensive experience briefing and managing agencies
- A self-starter who can pitch ideas to senior stakeholders and follow through effectively
Useful (but not essential) Experience
- Salesforce Marketing Cloud Next
- Background in automotive, retail, or fast-moving consumer brands
Perks & Benefits
Financials
- Pension: We match 9% of your 6% contribution, giving you a total 15% return on your salary.
- Quarterly awards with generous cash prizes.
- Referral Bonus: Recommend a colleague for a £2,000 cash reward.
Work-Life Balance
- 25 annual days (plus bank holidays).
- Hybrid role: 2 days on-site in Richmond, the rest remote.
- Family Enhanced Leave after 6 months:
- Maternity/Pregnant Parent Leave: 20 weeks at 100% pay
- Paternity/Non-birth Parent Leave: 12 weeks at 100% pay
- 2 Volunteer Days per year to support causes you care about.
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Health & Wellbeing
- Comprehensive insurance coverage, including:
- AXA Private Healthcare for you, partners, and dependents (pre-existing conditions included).
- Bupa Dental (Level 2) for cashback on preventative, restorative, and emergency care.
- 24/7 private GP access via Help@Hand.
- Income Protection: 13 weeks of sick pay, followed by long-term illness cover via Canada Life.
- Life Assurance: 4x basic salary covered by Unum.
- Free mental and physical health support (counselling + fertility/menopause services via Peppy).
Your Growth
- Learning budget + continuous development opportunities—every manager allocates money for role-specific training.
The Extras
- Laptop Wars: Choose between MacBook or Windows.
- Perks@Work: Discounts at 30,000+ retailers and entertainment venues.
- Annual conference featuring top-tier industry speakers (past guests include Matthew Syed + Damian Hughes).
- Company community-building events (summer bash, annual festive party).
- Free food and drinks in the office.
- As Brentford FC partners, we share exclusive perks:
- Match tickets
- The bucket-list ticket to play on the pitch
Diversity & Inclusion
At Cazoo, we believe the best ideas come from people with diverse backgrounds, experiences, and perspectives. We foster a culture where everyone feels:
- Comfortable speaking up
- Empowered to contribute
- Encouraged to grow
Bring your authentic self and join us in building the future of automotive retail.
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