Yellowcat
B2B Marketing Manager (Go-to-Market) - freelance
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Freelance B2B Marketing Manager (Go-to-Market)
We're looking for an experienced B2B Marketing Manager to join an exciting tech start-up that's making a genuine difference.
This company’s product helps keep vulnerable children safe on their phones and is already being adopted across the social care sector. With new features launching and strong momentum behind the business, they're now looking for someone to lead the execution of their B2B marketing strategy and help drive high-quality leads into the sales pipeline.
This is a hands-on role for someone who enjoys rolling up their sleeves and delivering campaigns rather than managing large teams.
You'll be responsible for:
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- Executing B2B go-to-market marketing campaigns
- Driving lead generation to support the sales team
- Planning and delivering LinkedIn campaigns and thought leadership
- Creating content such as whitepapers and campaign assets
- Supporting conference and event marketing
- Helping shape the next phase of the product's marketing strategy as new features launch
We're looking for someone who has:
- 7-8+ years' B2B marketing experience
- A strong background in lead generation and go-to-market marketing
- Experience within a high-growth technology, SaaS, telecoms or digital product business
- Previously worked in scale-ups or well-known consumer tech / telco businesses (e.g. Monzo, giffgaff, Meta or similar)
- A proactive, hands-on approach and enjoys delivering rather than delegating
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Experience marketing into regulated sectors such as government, local authorities, health, safeguarding or social care would be highly advantageous.
The details:
- Start: early August 2026
- Full-time contract (5 days per week, minimum 3 days onsite)
- Based in Farringdon, London
- £400-£500 per day (or £80,000-£90,000 equivalent)
This is a rare opportunity to join a fast-growing business whose technology is helping safeguard vulnerable young people. If you're passionate about using marketing to create real-world impact, we'd love to hear from you.
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