Michael Page
B2B Marketing Manager
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
B2B Marketing Manager
A driven and commercially minded B2B Marketing Manager is sought to lead and optimise the freight marketing function. This newly created role will shape strategy, align marketing with sales and revenue objectives, and drive growth through targeted campaigns, compelling content, and effective sales enablement.
Client Details
A leading European ferry and logistics operator delivering reliable, high‑volume freight transport and integrated supply chain solutions across key UK and continental routes.
Description
As the B2B Marketing Manager you will have the following responsibilities:
- Lead and deliver the end-to-end freight marketing strategy aligned to commercial and sales goals
- Define and maintain a clear, consistent freight proposition across all touchpoints
- Develop integrated B2B campaigns and content to drive revenue and yield optimisation
- Build targeted content plans focused on key customer segments and verticals
- Ensure marketing supports pricing strategy, sales effectiveness, and commercial priorities
- Create and manage sales enablement materials, including presentations, toolkits, and campaign assets
- Standardise and enhance marketing collateral to ensure consistency and quality
- Partner with sales teams to support customer acquisition, retention, and growth
- Deliver an always-on content strategy, strengthening brand positioning and thought leadership
- Use data, insights, and digital channels to optimise campaigns, customer experience, and engagement
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
Profile
A successful B2B Marketing Manager should have:
- 8+ years' B2B marketing experience; ideally in freight, logistics, maritime transport, or road/rail, or freight forwarder
- Strong commercial marketing and sales enablement expertise
- Proven track record delivering integrated campaigns and content strategies
- Able to balance strategic planning with hands-on execution
- Experienced working with senior stakeholders and cross-functional teams
- Excellent copywriting, communication, and presentation skills
- Skilled in digital marketing and customer communications
- Commercially focused, aligning marketing activity to revenue and sales outcomes
Get help with your application
Your very own career expert that helps elevate your application to the next level.
Job Offer
The successful B2B Marketing Manager will receive £60,000 - £65,000 per annum plus benefits. The role will be based in Surrey offices, Woking, and operate on a hybrid basis (3 in office, 2 from home).
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills
Location