Solent Group
B2B Sales Manager - FMCG
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B2B Sales Manager - FMCG
Position Title: B2B Sales Manager
About Solent Group
Solent Group works with a diverse portfolio of Retailers, supplying bespoke products across categories including:
- Health & Beauty
- Household Impulse Snacking
- Reusable Bags
We specialise in own-label product innovation, setting industry standards. All categories evolve rapidly, and new game-changing products are constantly launched—we own our regions’ value-add through leadership in each sector.
We foster an extraordinary people culture and are proud to:
- Create and deliver high-quality products and brands for global customers.
- Operate globally with offices in: South Africa, Hong Kong, Shanghai, Vietnam, and the UK.
Role Introduction
Reporting to: Commercial Director Location: Sheffield, Hybrid (with regular UK travel) Salary & Remuneration Package:
- Competitive salary + bonus
- Car allowance + comprehensive benefits
We’re seeking a results-driven B2B Sales Manager to lead and scale a high-performing sales team within the FMCG sector. This role unites commercial leadership with team development to drive incremental revenue growth, fortress existing partnerships, and spearhead new opportunities with wholesale, distribution, and retail partners.
The ideal candidate will excel in:
- Team mentorship (coaching, upskilling) to achieve/rexceed targets.
- Commercial strategy balancing new growth and account expansion.
- Operational excellence from CRM management to sales data-driven decision-making.
- Collaborative approaches with Marketing, Supply Chain, and Product Development.
Key Responsibilities
Sales Leadership
- Lead, mentor, and inspire a team of B2B Sales Executives, ensuring holistic development.
- Align team KPIs with organisational goals and drive performance accountability.
- Foster a culture of excellence in service, continuous improvement, and customer-centricity.
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Sales & Business Development
- Drive revenue growth across new/expanded accounts within:
- Wholesale
- Retail
- Foodservice
- Distribution
- Identify opportunities and negotiate tailored commercial agreements.
- Cultivate deep customer relationships at decision-maker levels.
Commercial Performance
- Ensure monthly, quarterly, and annual sales targets (revenue + gross profit) are achieved.
- Monitor pipeline forecasting and enhance CRM/digital records accuracy.
- Collaborate with Finance to protect margins and align commercials globally.
Customer Management
- Retain/retain revenue by resolving queries, upselling/cross-selling, and ensuring outstanding service.
- Provide ** customer insights** to Product Development and marketing.
Cross-Functional Collaboration
- Marketing: Support campaigns and product launches.
- Supply Chain: Harmonise expectations with execution.
- Product Development: Translate customer-facing trends into product opportunities.
Key Metrics & Targets
- Topside: Achieve and exceed monthly sales targets.
- Bottomside: Gross margin performance across accounts.
- Account Expansion: New customer acquisition and existing customer revenue growth.
- Team Efficiency: Sales conversion rates, CRM discipline, employee engagement.
Skills & Experience
Essential Requirements
- ≥ 5 years B2B sales experience within FMCG or fast-moving commercial.
- ≥ 2 years’ sales team management with a focus on coaching high-performers.
- Proven track record of consistently exceeding sales targets.
- Strong negotiator with expertise in commercial agreements and promotions.
- Experience in new business pipelines alongside relationship management.
- Exceptional people-leader/coach with a track record of team growth.
- Analytical proficiency (CRM tools, sales reporting) underpinned by structured planning.
- Full UK driving licence.
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Desirable Strengths
- Sector experience with retail, wholesale, or foodservice sectors.
- Prior exposure to licensing or branded consumer goods markets.
- Proficient in Salesforce, HubSpot, or similar CRM platforms.
Personal Attributes
Strive for excellence with resilience through challenges like:
- Goal-driven with focus on ambitious targets.
- Natural leader empowering diverse teams through motivational coaching.
- Outcome-focused problem-solver.
- Ace communicator with persuasive negotiation skills.
- Thrives in fast-ride markets.
- Integrity-driven Collaboration/focus on service excellence.
Success Within 12 Months
Targeting: ✔ Angry,energised and energetic sales team. ✔ Recurrent achievement/expectation of monthly targets. ✔ ^{External} growth revenue. ✔ Expands new enterprise accounts ✔ Refined forecasting accuracy and (daily) CRM hygiene.
What We Offer
Financial & Retirement
- Competitive salary plus yearly annual adjustments.
- Cyclical bonus linked to company performance.
- Pension scheme contribution — future security.
Time & Flexibility
- *+25 leave days/year (Heightend to 27 days in 3 years 吗 35 days by 5)
- Ready flexibility: Home-working twice weekly aims at a prevent presence).
Well-being & Support
- Enhanced medical cash plan and ~24/7 mental health support access。
- Cycle-to-Work Scheme promotion primary.
Growth & Engagement
- Development opportunities and clear progression paths.
- Quarterly company reviews and career support.
- Weekly team-building events and organics from the employee-led social team。
Apply today and join a company revolutionising the way retailers connect with great brands.
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