Totum Partners
BD & Marketing Manager
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Business Development & Marketing Manager – Litigation
Top tier law firm
Location: London
Working arrangement: 4 days office, 1 day from home
Salary: Highly competitive
About the Role
My client is a highly regarded international law firm with a strong reputation for advising on complex disputes, investigations, regulatory matters, and international arbitration. As the firm continues to invest in strategic growth, they are seeking a Business Development & Marketing Manager to work with their most commercially significant litigation teams.
Working closely with senior partners, the successful candidate will play a visible role in driving client development initiatives, identifying new business opportunities, delivering high-profile pitches, and supporting the continued growth of practices that operate at the forefront of their respective markets.
The firm is recognized for its collaborative and supportive culture, where business development is viewed as a genuine strategic partner to the business. This Business Development & Marketing Manager role offers the opportunity to work with engaged and commercially minded partners who value fresh thinking, welcome new ideas, and are committed to evolving their approach to business development. For an ambitious business development professional looking to make a tangible impact, it presents the chance to influence strategy, shape initiatives, and contribute meaningfully to the continued growth of the firm.
Key Responsibilities
- Partner with senior lawyers and practice leaders to develop and execute business development initiatives aligned with practice and firm growth objectives.
- Lead the preparation of pitches, proposals, credentials statements, and client presentations, ensuring output is commercially focused, competitive, and tailored to the opportunity.
- Support the identification of new client opportunities, target markets, and growth areas, helping lawyers develop meaningful and sustainable business relationships.
- Use market, client, and industry insight to help shape business development priorities and identify opportunities for revenue growth.
- Work with partners to strengthen existing client relationships, uncover cross-selling opportunities, and encourage collaboration across the firm.
- Deliver research and analysis that supports strategic decision-making, client planning, and pursuit activity.
- Coordinate post-pitch reviews and capture feedback to help refine future business development approaches and improve outcomes.
- Support the development and implementation of practice, sector, and client growth plans.
- Lead and contribute to strategic business development and marketing projects across the wider firm.
- Manage legal directory submissions and awards programs, working closely with partners and fee earners to showcase market-leading work and expertise.
- Oversee the development and maintenance of practice collateral, lawyer biographies, and other profile-raising materials to ensure they accurately reflect the firm's capabilities and market position.
- Collaborate with colleagues across marketing, communications, and events to deliver targeted campaigns, client programs, and thought leadership initiatives.
- Support the planning and execution of client-facing events, roundtables, and networking opportunities designed to strengthen relationships and raise market profile.
- Build strong relationships across the business, ensuring lawyers are able to access the full range of marketing and business development support available.
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Person Specification
- Proven experience as a Business Development Manager, Marketing Manager, or Business Development & Marketing Manager within a law firm or professional services environment.
- Strong experience supporting partners and senior stakeholders on strategic business development initiatives.
- Demonstrable success managing complex pitch, proposal, and presentation processes.
- Excellent commercial awareness and understanding of client development principles.
- Strong research, analytical, and market intelligence capabilities.
- Ability to identify opportunities, develop strategy, and translate insight into action.
- Excellent written and verbal communication skills.
- Strong stakeholder management skills with the confidence to influence senior lawyers and business leaders.
- Highly organized with the ability to manage multiple projects and competing deadlines.
- Proactive, self-motivated, and solutions-focused approach.
- Collaborative working style with the ability to build strong relationships across teams.
- Experience managing legal directory and ranking submissions would be advantageous.
- Degree educated; advanced qualifications welcomed but not essential.
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Why Apply?
- Opportunity to join a leading law firm with a stellar reputation.
- Highly visible Business Development & Marketing Manager role supporting market-leading disputes, investigations, and arbitration practices.
- Direct access to engaged partners who are invested in business development and open to new approaches.
- Supportive, collaborative, and high-performing culture.
- Opportunity to influence strategy, drive growth initiatives, and make a genuine impact.
- Strong platform for further career development within an established and growing business development and marketing function.
Equal Opportunities
As a responsible business, it is important that we represent the diversity of our people, our clients, and our communities. We believe that the firms that thrive are those with the most diverse team; that's why we work so hard to source the best talent from the broadest pool possible. As an equal opportunities employer, we strive to accommodate anyone who may have specific needs. If you require reasonable adjustments to be made during the selection process, please talk to a member of the recruitment team so that any required adjustments can be made in advance.
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