Travers Smith
BD & Marketing Manager (Asset Management)
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
BD & Marketing Manager (Asset Management)
Senior Business Development Manager for Asset Management
Location: Travers Smith, City of London -Division: Business Development, Clients, Marketing, Events and Communications
About the Role
Reporting to the Divisional BD Manager for Asset Management, the Senior Business Development Manager plays a crucial role in developing and executing the firm’s business growth strategies and plans across key practice groups within Asset Management (Funds, Financial Services & Markets and Tax) and designated initiatives.
This role is both strategic and operational, balancing daily interaction with partners and other firm stakeholders while driving execution of the business plan. High visibility and extensive collaboration across distinct practice areas are required to provide leadership, challenge strategic approaches, and deliver consistent excellence in services.
The Asset Management Group Advantage
Travers Smith is a market-leading specialist firm in all aspects of legal expertise needed by asset managers. This includes:
- Fundraising & venture capital
- Retailisation & secondary market activities
- Asset management M&A & fund finance
- Expertise for General Partners (GPs) and Limited Partners (LPs)
Our difference? A tailored approach for large players and newly established managers, emphasising service alignment with client needs.
Client & Market Credentials
- Advise half of Top 20 private equity managers (PEI PE 300) and over 50% of Top 25 private credit managers (PDI 200)
- European leaders in evergreen semi-liquid structures and global fund formation & M&A
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
Key Responsibilities
Business & Client Planning
- Collaborate with partners to design, refine, and implement quarterly business plans tailored to market conditions
- Identify trends and growth opportunities from existing and potential clients, enhancing practice-specific understanding
- Collaborate closely with client relationship managers, overseeing execution of action plans for top clients
- Align cross-practice initiatives to create a unified client experience
Business Development & Marketing Strategy
- Develop annual business development and outreach plans across print, digital, and events marketing channels
- Assist the Communications team in planning media/PR strategies to enhance/reinforce the firm’s practice positioning
- Oversee client-centric and referral-focused events, ensuring high caliber execution
- Partner with pitching teams by providing targeted competitive/customer intelligence
- Serve as practice group CRM lead, advocating for up-to-date contact management
- Validate sponsorships and corporate hospitality programs against ROI
Operations & Thought Leadership
- Maintain high-standard directory submissions, awards materials, and thought leadership content
- See award submissions through for inclusion in firm publications
- Champion data visibility and oversee analytical reporting dashboards
- Participate in key firm initiatives (e.g. TS Change) and post-pitch reviews
Other Responsibilities
- Assist in skill-building, mentoring the BD team through research and colleague-led sessions
- Support the Chief Marketing Officer and Department Heads in budget discussions and allocation
Get help with your application
Your very own career expert that helps elevate your application to the next level.
Personal Specification - Experience, Knowledge & Skills
Minimum Experience and Expertise
- 4-6 years’ experience in professional services (law firms preferred), with at least 2-3 years at Senior Executive level
- Proven track record growing both legacy and new client relationships
Key Technical Skills
- Proficiency in MS Office Suite (Expert-level Excel preferred)
- Advanced strategy formulation with macro-economic insights
- Ability to diagnose and leverage competitive intelligence for tailoring client strategies
Soft Skills
- Strong communication and presentation skills, with senior stakeholders and strategic peers
- Collaborative leader who challes, motivates, and inspires teams
- Data-driven decisiveness and adaptability in ambiguous situations
- Proven ability to cross-sell services across practice lines
- Capacity to ship high-quality output under pressure, prioritising effectively
Additional Notes
The firm is relocating to Stonecutter Court, City of London, in early 2026.
Accessibility Statement: Content adjustments available on request—please notify HR for modified versions.
Support Statement: Travers Smith is committed to equal listening, opportunity, and support for all. Any adjustments to .arrange recruitment needs will be accommodated.
Website: Recruitment - Support and Adjustments for Candidates
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills
Location