VCCP Media
Biddable Account Executive
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We are the challenger agency for challenger brands.
We specialise in communications planning and activation that integrates creative with media and so much more. Our strategy and planning teams include specialists from SEO, social, PPC, data, technology, creative partnerships, and media, to name a few. Some might say we are a full-service media agency but we go much further.
We are the only media agency whose strategists and planners incorporate insights from behavioural science, production, creative, PR, brand design, UX and beyond. From the first search right through to post-purchase management of data, we make everything compelling, coherent and cohesive. That’s how we transform a client’s business.
We are VCCP. We do media. We just do it differently.
The Role. In Detail
So what does a Biddable Account Executive at VCCP Media do daily? There’s nothing worse than a vague job description, so we’ve outlined a LOT of detail below!
Client Communication And Collaboration
- You’ll be directly integrated into planning and strategy teams to collaboratively help develop integrated and data-driven media plans in response to client briefs.
- You’ll serve as helping internal as well as external Biddable requests and will need to collaborate effectively with clients and planning teams to address day-to-day requests.
- You’ll play a supporting role in client meetings and performance reviews for everything social, providing informed and data-driven guidance and actionable next steps.
- You’ll be key in helping build strong client relationships, working with the wider team to understand their business objectives and applying channel-specific solutions to drive outcomes and keep clients happy.
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Campaign Strategy And Execution
- You’ll be responsible for supporting best-in-class Biddable campaigns across a variety of platforms, including Meta (Facebook and Instagram), TikTok, Snapchat, and LinkedIn, aligned to client objectives and creative best practices.
- You’ll support the construction of signed-off media plans, including building, ad quality assurance, and in-flight optimisation, so you’ll need to demonstrate expertise in setting up and optimising Paid Social/Search campaigns on major platforms, ensuring flawless execution and industry-leading approaches, particularly during product launches and promotional periods.
- You’ll need to stay up to date on platform content and updates, keeping the wider agency and clients in the loop on key trends and wider changes that could impact activity.
- You need to integrate creativity into everything you do - We’re a media agency in a creative agency, so we’re creative strategists as well as media planners! Biddable is a visual media channel, so an interest in and flair for creative strategy is key.
- You’ll be responsible for driving innovation in Biddable across your clients, exploring new channels, testing new approaches, and embracing emerging creative formats to constantly push boundaries. Prior experience of using creator content or influencer partnerships within paid media would be beneficial. Even better if you’ve helped clients solve briefing and producing of this kind of creative!
Reporting And Analysis
- You’ll be responsible for helping construct regular campaign performance reports, including weekly and bi-weekly updates, as per client requirements, presenting clear and concise data insights to both clients and internal stakeholders.
- You’ll conduct in-depth analyses of campaign data, identify trends, extract actionable insights to inform optimization strategies and improve future campaign performance, and lead the development of post-campaign analyses and quarterly business reviews for social channels.
- You’ll utilize data visualization tools like Looker to effectively communicate data findings and present compelling narratives based on campaign performance.
- You’ll need to be proficient in analytics platforms such as Google Analytics to measure campaign impact and user behaviour, leveraging data to inform and refine campaign strategies.
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VCCP DE&I STATEMENT
We believe that DE&I is about creating a strong culture of inclusion within our agency, where everyone can thrive and be their authentic self. VCCP is an equal opportunity employer and does not discriminate on the basis of gender, age, disability, religion, belief, sexual orientation, marital status, or ethnicity. If you require any adjustments during the application or interview process, please let us know via joinus@vccp.com.
CRIMINAL RECORDS INFORMATION
As part of our onboarding process, you will be required to complete a Criminal Records Declaration regarding any unspent convictions. For roles in finance, HR, Legal, IT or senior management, we may be required to verify your declaration with a basic DBS check, as well as an Adverse Finance and ID check.
Please note, we try to respond to as many applications as possible but, if you do not hear from us within two weeks of submitting your application, please assume we are unable to proceed with your application for this specific role. Thank you for your interest in VCCP.
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