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BMW Retail Manager
Retail Manager – BMW Stevenage
About The Role
BMW Stevenage is recruiting a Retail Manager to join our high-performing retail team.
This is a hands-on sales leadership role. The successful candidate will spend the vast majority of their time directly with customers, leading from the front by selling Finance & Insurance products at an elite level. This role sits at the heart of the sales floor and is integral to vehicle deliveries, customer experience, and commercial performance.
As a Retail Manager, you will:
- Be customer-facing on nearly every deal
- Structure and present finance solutions
- Sell value-added products
- Ensure every customer fully understands their options in a clear, compliant, and engaging way
While there is an element of coaching and oversight of the Sales Executive team, this remains a sales-focused people leadership role—not operational management. Performance influencing is achieved by:
- Demonstrating best-in-class selling behaviours
- Handling objections effectively
- Implementing conversion techniques
This is not a back-office or financial analysis role.
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Business Managers work flexible retail hours, including weekends, to deliver outstanding customer experience throughout the sales journey.
About You
This role targets experienced, high-performing automotive sales professionals ready to progress by selling and leading from the front.
You must have a customer-facing retail sales background, ideally as a:
- Top-performing Sales Executive
- Sales Controller
- Retail Business Manager (preferable)
- Finance-focused sales role within an automotive dealership
Key Responsibilities
You will need to:
- Prove yourself as a proven closer with an elite face-to-face sales track record
- Have high confidence in presenting finance and insurance products directly
- Excel under time pressure with live sales interactions
- Coach Sales Executives through observation, example, and real-time feedback
- Uphold high standards for finance penetration, add-on sales, and customer satisfaction
A working understanding of financial products is essential—but this is about selling ethically and effectively, not financial analysis.
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Why Sytner?
At Sytner Group, we offer:
- Competitive industry-leading benefits, including:
- 27 days’ holiday + bank holidays
- Company car
- Generous maternity/paternity/adoption pay
- Private medical insurance
- Recognition for long service (every 5 years)
- Discounted car schemes
- Career development support
- Enhanced pension entitlements
- One day annual paid voluntary/community work
We champion a culture that encourages growth, where everyone is valued and empowered to reach their potential. Our equitable workplace fosters inclusion and spirituality representation:
You have the right to request changes/adjustments to the recruitment process—more details here.
Sytner represents 23+ prestige vehicle brands via our 140 UK dealerships, specialising in talent development and career-building. Recent employee engagement ratings reached 89%, underscoring our commitment to culture and growth.
Location
Sytner Stevenage Arlington Business Park, Gunnels Wood Rd, Stevenage, SG1 2BE, England
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