Good Journey
Board Director: digital and commercial - Volunteer
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Help grow a national movement for car-free leisure.
About the Opportunity
Good Journey is looking for a passionate individual who shares our belief that everyone should be able to access culture, heritage and nature without a car to join a volunteer board of directors.
What difference will you make?
Good Journey is a small not-for-profit Community Interest Company. We champion car-free leisure travel across the UK and work to reduce carbon emissions produced by leisure travel.
Our vision is to transform leisure travel across the UK so that
- More people choose car-free days out
- The impacts of traffic are reduced
- Everyone can enjoy leisure, culture and nature without needing a car.
We are delivering change through
- Our B2B membership and partnership schemes
- Consultancy with tourism attractions and businesses, local authorities, Destination Organisations
- Working with organisations including the Royal Horticultural Society, the National Trust, English Heritage and Historic Environment Scotland.
Together we promote, incentivise and make it easy for people to choose the train, bus, walking or wheeling for their days out and UK holidays.
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Our website www.goodjourney.org.uk provides the public with discounts at hundreds of attractions and places to stay across the UK. Easy-to-follow car-free travel directions are powered by integrated journey planning technology from our core partner, Traveline.
Our Impact
Around 60% of a visitor attraction’s Scope 3 CO2 emissions come from visitor travel. Good Journey’s pioneering work across the UK tackles this challenge head-on. We've been grateful to receive grant funding from the Foundation for Integrated Transport and Esmée Fairbairn Foundation. We're also proud winners of the Best Decarbonising Leisure Travel category at the 2026 Decarbonising Transport awards, demonstrating the strength and importance of our work in sustainable travel.
What We Offer You
- The opportunity to shape the future of sustainable leisure travel in the UK
- A chance to use your skills for meaningful environmental and social impact
- Experience working with a dynamic, mission-driven team
- A supportive, collaborative board culture.
What are we looking for?
Key Skills And Experience
Board Director with digital and commercial scaling experience
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- Experience scaling digital products, platforms or online services
- Commercial acumen and business development expertise
- Understanding of B2B models, partnerships and revenue growth
- Digital strategy and product development knowledge
- Passion for sustainable travel and social impact.
You might be
- A digital product manager or director with scale-up experience
- A commercial director who has grown B2B businesses
- Someone with e-commerce, affiliate marketing or membership platform experience
- An entrepreneur who has built and scaled digital services.
Hybrid
What will you be doing?
We are seeking a mission-led, collaborative individual, with digital and commercial scaling experience, to join our board of directors. This is an unpaid, strategic volunteer role to support the growth and impact of our CIC.
We welcome both first-time board members and experienced directors. What matters most is your passion for sustainable travel for leisure and your commitment to our mission.
The role requires approximately three remote meetings per year, plus one in-person meeting.
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