The Estée Lauder Companies Inc.
Boots Garth Dee Assistant Manager Counter Lead
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Boots Garth Dee Assistant Manager Counter Lead
Counter Lead
The Counter Lead is responsible for supporting their Brand in driving sales turnover and market share through consistently remaining consumer-focused.
Accountabilities
They are accountable for achieving this by:
Customer & Brand Focus
- Reflecting a credible and professional Brand image to all internal and external consumers at all times
- Maximising sales through selling, providing excellent service, and maintaining retail standards
- Contributing to efficiencies through adhering to store/Brand/Company Procedures and guidelines
- Understanding daily/weekly targets
- Ensuring personal awareness of all additional sales avenues (e.g., eventing, Omni, and digital channels)
- Keeping up to date with competitor activities and missed opportunities
- Effectively leveraging social media to drive the business and protect/enhance the Brand image
- Delivering the Brand Strategy, ensuring effective local plan execution
Service Excellence & Complaints Handling
- Plan and implement local marketing & events initiatives, aligned to Retailer activity
- Deliver excellence in service execution, ensuring:
- Continuous, visible improvement in service levels
- A zero consumer complaints mindset
- A surprise and delight culture
- Be an Ambassador for the Brand – lead the way to ensure Brand values are represented
- Ensure all refunds and complaints are managed in line with Company guidelines, consulting Area Manager where necessary
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Operations Management
- Plan to ensure excellent standards (product, housekeeping, displays, messaging, pricing) at all times
- Review and maintain retail standards daily
- Ensure deliveries, stock movements, and associated administration are completed on time
- Follow auditable processes and administrative guidelines, taking corrective action for risks
- Fulfil all information requests accurately and on deadline
- Minimise stock loss by adhering to Company Security Policies and Procedures
- Maintain a safe working environment for consumers, following Company and Retailer Policies
- Ensure all health & safety responsibilities and operational activities meet a minimum audit grading of ’Acceptable’
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Commercial Performance
- Manage daily replenishment, taking corrective actions as needed
- Maximise sales performance using all commercial reports before decisions
- Plan and deliver visual merchandising layouts on time and to guidelines
- Identify and resolve stock package issues, escalating to Area Manager when required
- Effectively manage promotions and discounts in compliance with Company guidelines
- Identify trends to enhance product performance
Requirements
Experience & Skills
- Experience in a fast-paced retail/consumer-focused environment
- Ability to drive self-development
- Commercial understanding of the industry
- Strong communication, organisation, and prioritisation skills
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Skills